Compare
Compare Analytics Tools
Matomo Analytics
Free plan
Only Matomo Analytics has:
- Session Recordings
Mixpanel
Free plan
No feature only Mixpanel has.
Plausible Analytics
From $9 p/m
No feature only Plausible Analytics has.
Swetrix
From $5 / mo
No feature only Swetrix has.
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- Integrations
- Branding method
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited features
- No audience reporting features
- Limited integration capabilities
Pricing information
Starting Price
- On-PremiseFree
- Cloud€19+ p/m
- FreeFree
- EnterpriseOn req.
- 10k page views$9 p/m
- 100k page views$19 p/m
- 200k page views$29 p/m
- 500k page views$49 p/m
- 1M page views$69 p/m
- 2M page views$89 p/m
- 5M page views$129 p/m
- 10M page views$169 p/m
- EnterpriseOn req.
- Hobby$5 / mo
- Freelancer$15 / mo
- Startup$59 / mo
- Enterprise$110 / mo
Free trial period
21 days
Free plan
30 days
14 days
Account Management
Trackable Items
30
1
1-10+ depending on plan
Unlimited
User Seats
Unlimited
Unlimited
1-10+ depending on plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Mixpanel
You
You
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
Unlimited
3-5+ years depending on plan
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Limited data sampling in reports with over 20M pageviews
Swetrix does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
Via one-off script or Ingestion API
e.g. import GA data
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Via raw data export API
Export your data to CSV
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Matomo offers cookieless tracking.
Mixpanel relies on first-party cookies
Plausible is cookieless by default.
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Hourly, daily, or weekly base on event threshold
Traffic spike notifications through Slack or email
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Detailed daily, weekly and monthly reports
Same as custom alerts
Weekly or monthly email reporting
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser & OS
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Basic funnel reporting
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
With flexible Sankey chart
Sankey chart with selected, immediate & drop off events
Basic reporting by looking at Entry & Exit pages
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Automatically find interesting segments & receive per email
Use filters to segment your audience
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Analyse and segment by cohort
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Model comparison report
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Option to track purchases but no special reporting
Ecommerce revenue tracking
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
A/B Testing Platform (premium feature)
Experiments
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Properties (Business plan and above)
Custom Metrics
Max 255 properties per event
Custom Reports
Flexible report design
Unlimited custom dahboards & reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Combine events into a custom event
By means of adding CSS classes
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
On any graph or via API
Directly on the linechart in Insights
Soon to be released
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community