Compare
Compare Analytics Tools
Leadfeeder
Free plan
Only Leadfeeder has:
- Attribution Reporting
Fathom Analytics
From $15 p/m
Only Fathom Analytics has:
- Ecommerce Reporting
Hotjar
Free plan
Only Hotjar has:
- Funnel Reporting
- Heatmaps
- Session Recordings
- User Feedback
Swetrix
From $5 / mo
Only Swetrix has:
- Data Sampling
- Custom Reports
- Annotations
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- Specific use-case
- Limited data retention
- Limited features
- No data import
- Short free trial
- Limited features
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited integration capabilities
Pricing information
Starting Price
- LiteFree
- Discover€79+ p/m (billed annually)
- Activate€369+ p/m (billed annually)
- Scale€599+ p/m (billed annually)
- EnterpriseOn req.
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- BasicFree
- Plus$49+ p/m
- BusinessOn req.
- ScaleOn req.
- Hobby$5 / mo
- Freelancer$15 / mo
- Startup$59 / mo
- Enterprise$110 / mo
Free trial period
14 days
30 days
Free plan
14 days
Account Management
Trackable Items
Unlimited
50
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
1
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
Hotjar
You
Data Freshness
1 hour
Realtime
30 minutes
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
12 months
Unlimited
Data Sampling
Swetrix does not sample data
Data Import
Google Analytics importer
Send user data to Hotjar to enhance analysis
Data Export
Included on Scale, otherwise uses credits
One-click CSV export
Export recording meta data
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Fathom is cookieless by default.
Hotjar relies on first-party cookies.
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Weekly or monthly reporting
e.g. daily survey responses reports
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser & OS
See on which device the user was
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Discover why users drop off
User Flow Reporting
Segmentation
Instant filters on any data point
Create custom filters for recordings
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Retention Reporting
Attribution Reporting
Ecommerce Reporting
By means of custom events
User Experience Features
Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Metrics
Custom Reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Can include: name, ID & value
Track and filter sessions & heatmaps
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Hotjar does not have annotations
Soon to be released
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community