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Rating
4.5/5
5/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
  • GA4 is free to use
  • Many functionalities
  • The reports are customisable
  • Large community
  • Extensive documentation
  • GA4 is easily scalable
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
  • Lightweight, cookie-free and open-source
  • Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
  • Extensive API
  • Fully-fledged access management
  • Comprehensive filtering by any metric including event metadata
  • Privacy-focused
  • Performance monitoring
  • Open-source
  • Browser extensions for quick access to analytics
  • Messenger integrations
Cons
  • Steep learning curve
  • Implementation can be hard
  • Inaccurate data sampling
  • UI is not easy to use
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots
  • Visitors are only recognized for up to 24 hours to comply with the privacy policy
  • Heatmaps and session recordings are not available
  • Limited integration capabilities

Pricing information

Starting Price
StandardFree
GA4 360$50k+ per year
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Hobby$5 / mo
Freelancer$15 / mo
Startup$59 / mo
Enterprise$110 / mo
Free trial period
Free plan
30 days
30 days
14 days

Account Management

Trackable Items
100
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United Kingdom
  • United States
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Google Analytics 4
Crazy Egg
You
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
Between 3 & 24 months depending on the plan
Unlimited
Unlimited
Data Sampling
Explorations might use sampled data
Swetrix does not sample data
Data Import
Import cost, offline or user/client ID data
Import from Plausible, Fathom or Google Analytics
Data Export
With sheets, BigQuery or API
Download reports or snapshots as a zipfile or CSV
via API or CSV
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • CPPA
Cookieless
Google Analytics relies on first-party cookies.
Crazy Egg uses first-party cookies
Pirsch Analytics does not use cookies
Swetrix does not use cookies for tracking

Alerts & Automation

Custom Alerts
Custom insights, in interface or via email
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Recurring shared reporting
Receive reports or Snapshots by mail
Daily, Weekly, Bi-weekly, Monthly
Daily, Weekly, Monthly, Quarterly

Reporting

Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser, OS and more
See which device the user used
Device type, OS, Browser, Browser version, Screen size
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Customisable funnel exploration
Analyze Funnels
User Flow Reporting
Flexible Sankey chart exploration
Entry and exit pages
Segmentation
Segment creation and overlap exploration
Segment users by device, location, etc.
Extensive filtering by any metric
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
By means of referral tracking
Ecommerce Reporting
Extensive e-commerce reports
Possible with custom events and goals

User Experience Features

Heatmaps
GA4 does not offer heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
GA4 does not offer recordings
A/B Testing
With realtime results
Tag-based A/B testing and segmentation
User Feedback
Surveys, NPS scores & ratings

Customizability

Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom tagging for segmenting users
As part of custom events
Custom Metrics
50 event-scoped metrics
Custom users variables
Custom Reports
All reports are customisable
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
25 parameters per event
With additional metadata fields (key-value pairs).
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Notes feature added in 2024
Soon to be released

Support

Support description
Support is available via chat and the support center.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Email support, public Discord server
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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