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Compare Analytics Tools

Rating
5/5
4/5
5/5
Summary
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
  • Lightweight, cookie-free and open-source
  • Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
  • Extensive API
  • Fully-fledged access management
  • Comprehensive filtering by any metric including event metadata
  • Open-source
  • Simple to understand interface
  • You own your data
  • Provacy-friendly
  • Lightweight script (2kb)
Cons
  • Limited features
  • No audience reporting features
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports
  • Visitors are only recognized for up to 24 hours to comply with the privacy policy
  • Heatmaps and session recordings are not available
  • Not a great amount of features

Pricing information

Starting Price
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
BasicFree
Plus$49+ p/m
BusinessOn req.
ScaleOn req.
Free trial period
30 days
Free plan
30 days
14 days

Account Management

Trackable Items
1-10+ depending on plan
Unlimited
Unlimited
Unlimited
User Seats
1-10+ depending on plan
1
Unlimited
Unlimited for all plans
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Hotjar
You
You
Data Freshness
Realtime
30 minutes
Realtime
Realtime
Data Retention
3-5+ years depending on plan
12 months
Unlimited
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Umami does not sample data
Data Import
e.g. import GA data
Send user data to Hotjar to enhance analysis
Import from Plausible, Fathom or Google Analytics
Data Export
Export your data to CSV
Export recording meta data
via API or CSV
via API as JSON file
Compliance
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Plausible is cookieless by default.
Hotjar relies on first-party cookies.
Pirsch Analytics does not use cookies
Umami Analytics does not use cookies

Alerts & Automation

Custom Alerts
Traffic spike notifications through Slack or email
in the interface, via e-mail or Slack
for Business & Enterprise plans
Email Reports
Weekly or monthly email reporting
e.g. daily survey responses reports
Daily, Weekly, Bi-weekly, Monthly

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
See on which device the user was
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Discover why users drop off
Analyze Funnels
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Entry and exit pages
User journey analysis
Segmentation
Use filters to segment your audience
Create custom filters for recordings
Extensive filtering by any metric
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
UTM & channel attribution
Ecommerce Reporting
Ecommerce revenue tracking
Possible with custom events and goals
Revenue tracking

User Experience Features

Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
Session replays
A/B Testing
No A/B testing tool only integrations
Tag-based A/B testing and segmentation
User Feedback
Place NPS ratings or a survey pop-up on every page

Customizability

Custom Properties
Custom Properties (Business plan and above)
As part of custom events
Custom Metrics
Custom Reports
Custom Events
By means of adding CSS classes
Track and filter sessions & heatmaps
With additional metadata fields (key-value pairs).
Track everything from clicks to form submit
Annotations
Hotjar does not have annotations

Support

Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Email support, public Discord server
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base