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Compare Analytics Tools

Rating
5/5
4/5
5/5
Summary
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • It is free and easy to use
  • Great heatmaps
  • Unlimited session recordings
  • No data sampling
  • Lightweight, cookie-free and open-source
  • Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
  • Extensive API
  • Fully-fledged access management
  • Comprehensive filtering by any metric including event metadata
Cons
  • Limited features
  • No audience reporting features
  • Limited reporting features
  • Limited integrations
  • Visitors are only recognized for up to 24 hours to comply with the privacy policy
  • Heatmaps and session recordings are not available

Pricing information

Starting Price
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
ClarityFree
Free trial period
30 days
Free plan
Free plan
30 days

Account Management

Trackable Items
1-10+ depending on plan
Unlimited
Unlimited in Portfolio plan
Unlimited
User Seats
1-10+ depending on plan
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Microsoft Clarity
Pendo
You
Data Freshness
Realtime
Realtime
Hourly updates
Realtime
Data Retention
3-5+ years depending on plan
13 months
84 months
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
e.g. import GA data
Import historical data by CSV
Import from Plausible, Fathom or Google Analytics
Data Export
Export your data to CSV
Export feedback & reports by CSV or pull data to BI tool
via API or CSV
Compliance
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • ePrivacy
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • PECR
Cookieless
Plausible is cookieless by default.
Clarity uses first-party cookies
Pendo uses first-party cookies
Pirsch Analytics does not use cookies

Alerts & Automation

Custom Alerts
Traffic spike notifications through Slack or email
Guide, Page & Feature alerts
Email Reports
Weekly or monthly email reporting
Recieve reports in weekly emails
Daily, Weekly, Bi-weekly, Monthly

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS widgets
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Analyze Funnels
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Entry and exit pages
Segmentation
Use filters to segment your audience
Extensive filtering by any metric
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Simple referral metrics
Ecommerce Reporting
Ecommerce revenue tracking
Possible with custom events and goals

User Experience Features

Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
Tag-based A/B testing and segmentation
User Feedback

Customizability

Custom Properties
Custom Properties (Business plan and above)
As part of custom events
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
By means of adding CSS classes
With additional metadata fields (key-value pairs).
Annotations

Support

Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Support is available via chat, email and the support center.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Email support, public Discord server
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base