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Compare Analytics Tools

Rating
4/5
5/5
Summary
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
  • It is free and easy to use
  • Great heatmaps
  • Unlimited session recordings
  • No data sampling
  • Lightweight, cookie-free and open-source
  • Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
  • Extensive API
  • Fully-fledged access management
  • Comprehensive filtering by any metric including event metadata
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Limited features due to cookieless
  • Not very customisable
  • No free version
  • Limited reporting features
  • Limited integrations
  • Visitors are only recognized for up to 24 hours to comply with the privacy policy
  • Heatmaps and session recordings are not available
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
Starter€15 p/m
Business€40 p/m
EnterpriseOn req.
ClarityFree
Free trial period
14 days
Free plan
30 days
Free plan

Account Management

Trackable Items
5-10+ depending on plan
Unlimited
Unlimited
Unlimited
User Seats
1-10+ depending on plan
Unlimited
Unlimited
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Microsoft Clarity
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
13 months
Unlimited
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
GA importer included
Import from Plausible, Fathom or Google Analytics
Google Analytics importer
Data Export
As CSV or via API
via API or CSV
Via API or CSV
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
Cookieless
Simple Analytics is cookieless by default.
Clarity uses first-party cookies
Pirsch Analytics does not use cookies
Cookieless tracking available

Alerts & Automation

Custom Alerts
Threshold-based alerts
Email Reports
Daily, weekly, monthly
Daily, Weekly, Bi-weekly, Monthly
Scheduled email reports

Reporting

Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser & OS widgets
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Line up goals for simple funnel
Analyze Funnels
AI-powered funnel analysis
User Flow Reporting
Entry and exit pages
User journey visualization
Segmentation
Filter dashboard with visitor attributes
Extensive filtering by any metric
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referral metrics
Multi-touch attribution with 7 models
Ecommerce Reporting
Possible with custom events and goals
Revenue attribution

User Experience Features

Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
Tag-based A/B testing and segmentation
User Feedback

Customizability

Custom Properties
As part of custom events
Custom properties
Custom Metrics
Custom Reports
Custom dashboards
Custom Events
With additional metadata fields (key-value pairs).
Auto-captured events
Annotations
Able to include links in annotations

Support

Support description
Simple Analytics offers knowledgable support through phone and email.
Support is available via chat, email and the support center.
Email support, public Discord server
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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