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Rating
5/5
5/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
  • Data display
  • Flexible data visualisation
  • Engagement reporting
  • Privacy oriented
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
  • Lightweight, cookie-free and open-source
  • Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
  • Extensive API
  • Fully-fledged access management
  • Comprehensive filtering by any metric including event metadata
Cons
  • Integrations
  • Branding method
  • Limited features
  • No audience reporting features
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing
  • Visitors are only recognized for up to 24 hours to comply with the privacy policy
  • Heatmaps and session recordings are not available

Pricing information

Starting Price
On-PremiseFree
Cloud€19+ p/m
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
Free trial period
21 days
30 days
14 days
30 days

Account Management

Trackable Items
30
1-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited
1-10+ depending on plan
3 to unlimited, by plan
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
Leadinfo
You
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
3-5+ years depending on plan
30 days
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Import Google Analytics data, search keywords & server logs
e.g. import GA data
Used for bulk tagging leads
Import from Plausible, Fathom or Google Analytics
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Export your data to CSV
Elaborate lead export in CSV or for Linkedin
via API or CSV
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • ePrivacy
  • PECR
Cookieless
Matomo offers cookieless tracking.
Plausible is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Pirsch Analytics does not use cookies

Alerts & Automation

Custom Alerts
Receive alerts from every report by email or SMS
Traffic spike notifications through Slack or email
Email Reports
Detailed daily, weekly and monthly reports
Weekly or monthly email reporting
Daily, weekly or monthly lead overview
Daily, Weekly, Bi-weekly, Monthly

Reporting

Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Basic funnel reporting
Analyze Funnels
User Flow Reporting
With flexible Sankey chart
Basic reporting by looking at Entry & Exit pages
Entry and exit pages
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Use filters to segment your audience
Filter leads by country, channel or page
Extensive filtering by any metric
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Simple referral widget
Ecommerce Reporting
Ecommerce revenue tracking
Possible with custom events and goals

User Experience Features

Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
Included from the Scale plan
A/B Testing
A/B Testing Platform (premium feature)
Tag-based A/B testing and segmentation
User Feedback

Customizability

Custom Properties
5-15 for each scope and can't delete them
Custom Properties (Business plan and above)
Define your own labels
As part of custom events
Custom Metrics
Custom Reports
Flexible report design
Custom Events
By means of adding CSS classes
Define triggers to label a lead or send them to CRM
With additional metadata fields (key-value pairs).
Annotations
On any graph or via API

Support

Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Email support, public Discord server
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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