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Summary
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Limited free plan
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
- Not a great amount of features
Pricing information
Starting Price
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
30 days
14 days
Free plan
14 days
Account Management
Trackable Items
1
10
Unlimited
User Seats
Unlimited
Unlimited
N/A
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Statcounter
You
Cloudflare Analytics
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited*
Unlimited
6 months
Unlimited
Data Sampling
Adaptive sampling of 1-10% on all stats
Umami does not sample data
Data Import
Import Google keyword data
Data Export
To a spreadsheet or other third party software.
via CVS or JSON files or an API
via API as JSON file
Compliance
- GDPR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
Cookieless
Statcounter uses cookies
Cloudflare analytics does not use cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Important visitor alerts
for Business & Enterprise plans
Email Reports
Detailed, mobile-friendly reports
Cloudflare does not feature email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS & screen resolution
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Simple ordered list of pages visited
User journey analysis
Segmentation
Simple filters like browser, OS, and country
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Simple referral & UTM sources
Simple referrer dimensions but no UTM tags
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Recordings with many filtering options
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Max 5 custom tags + values per page
Cloudflare does not feature event tracking
Track everything from clicks to form submit
Annotations
Support
Support description
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community