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Compare Analytics Tools

Rating
4/5
5/5
Summary
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
  • Lightweight, cookie-free and open-source
  • Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
  • Extensive API
  • Fully-fledged access management
  • Comprehensive filtering by any metric including event metadata
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits
  • Visitors are only recognized for up to 24 hours to comply with the privacy policy
  • Heatmaps and session recordings are not available
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
BasicFree
Plus$49+ p/m
BusinessOn req.
ScaleOn req.
Free trial period
Free plan
Free plan
30 days
Free plan

Account Management

Trackable Items
Unlimited
10
Unlimited
Unlimited
User Seats
1
N/A
Unlimited
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United Kingdom
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Hotjar
Cloudflare Analytics
You
You
Data Freshness
30 minutes
Realtime
Realtime
Realtime
Data Retention
12 months
6 months
Unlimited
Unlimited
Data Sampling
Adaptive sampling of 1-10% on all stats
Usermaven does not sample data
Data Import
Send user data to Hotjar to enhance analysis
Import from Plausible, Fathom or Google Analytics
Google Analytics importer
Data Export
Export recording meta data
via CVS or JSON files or an API
via API or CSV
Via API or CSV
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
Cookieless
Hotjar relies on first-party cookies.
Cloudflare analytics does not use cookies
Pirsch Analytics does not use cookies
Cookieless tracking available

Alerts & Automation

Custom Alerts
in the interface, via e-mail or Slack
Threshold-based alerts
Email Reports
e.g. daily survey responses reports
Cloudflare does not feature email reports
Daily, Weekly, Bi-weekly, Monthly
Scheduled email reports

Reporting

Trend Reporting
Device Reporting
See on which device the user was
Device type, browser & OS
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Discover why users drop off
Analyze Funnels
AI-powered funnel analysis
User Flow Reporting
Entry and exit pages
User journey visualization
Segmentation
Create custom filters for recordings
Extensive filtering by any metric
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referrer dimensions but no UTM tags
Multi-touch attribution with 7 models
Ecommerce Reporting
Possible with custom events and goals
Revenue attribution

User Experience Features

Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
Tag-based A/B testing and segmentation
User Feedback
Place NPS ratings or a survey pop-up on every page

Customizability

Custom Properties
As part of custom events
Custom properties
Custom Metrics
Custom Reports
Custom dashboards
Custom Events
Track and filter sessions & heatmaps
Cloudflare does not feature event tracking
With additional metadata fields (key-value pairs).
Auto-captured events
Annotations
Hotjar does not have annotations

Support

Support description
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Email support, public Discord server
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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