Compare
Compare Analytics Tools
Rating
4/5
Summary
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Limited reporting features
- Limited integrations
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
- Not a great amount of features
Pricing information
Starting Price
| Clarity | Free |
Free trial period
Free plan
Free plan
Free plan
14 days
Account Management
Trackable Items
Unlimited
Unlimited in Portfolio plan
10
Unlimited
User Seats
Unlimited
Unlimited
N/A
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Microsoft Clarity
Pendo
Cloudflare Analytics
You
Data Freshness
Realtime
Hourly updates
Realtime
Realtime
Data Retention
13 months
84 months
6 months
Unlimited
Data Sampling
Adaptive sampling of 1-10% on all stats
Umami does not sample data
Data Import
Import historical data by CSV
Data Export
Export feedback & reports by CSV or pull data to BI tool
via CVS or JSON files or an API
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
Cookieless
Clarity uses first-party cookies
Pendo uses first-party cookies
Cloudflare analytics does not use cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Guide, Page & Feature alerts
for Business & Enterprise plans
Email Reports
Recieve reports in weekly emails
Cloudflare does not feature email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Device type, browser & OS
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Simple referral metrics
Simple referrer dimensions but no UTM tags
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
Cloudflare does not feature event tracking
Track everything from clicks to form submit
Annotations
Support
Support description
Support is available via chat, email and the support center.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community