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Summary
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
  • Elaborate data import options
  • Simple Client-side & server-side tracking
  • Great support
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
Cons
  • Steep learning curve
  • Technical knowledge needed for implementation
  • Only a collection tool
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits

Pricing information

Starting Price
Test & Experiment TrackingFree
Self-Hosted PipelineOn req.
Snowplow PlatformOn req.
Free trial period
14 days
Free plan

Account Management

Trackable Items
10
User Seats
Unlimited
N/A
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United Kingdom
  • European Economic Area (EEA)
  • United Kingdom
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Cloudflare Analytics
Data Freshness
Realtime
Realtime
Data Retention
Unlimited
6 months
Data Sampling
Adaptive sampling of 1-10% on all stats
Data Import
Data Export
via CVS or JSON files or an API
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts
Email Reports
Cloudflare does not feature email reports

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Segmentation
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Simple referrer dimensions but no UTM tags
Ecommerce Reporting

User Experience Features

Heatmaps
Session Recordings
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Metrics
Custom Reports
Custom Events
Cloudflare does not feature event tracking
Annotations

Support

Support description
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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