✓ 100% independent✓ Most complete overview✓ Free expert advice
New MetricsTake the quiz

Compare

Compare Analytics Tools

Rating
Summary
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
Cons
  • Limited free plan
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits

Pricing information

Starting Price
FreeFree
100k Page Views€9+ p/m
250k Page Views€19+ p/m
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Free trial period
30 days
30 days
Free plan
Free plan

Account Management

Trackable Items
1
Unlimited
Unlimited in Portfolio plan
10
User Seats
Unlimited
Unlimited
Unlimited
N/A
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
  • United Kingdom
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Statcounter
Crazy Egg
Pendo
Cloudflare Analytics
Data Freshness
Realtime
Realtime
Hourly updates
Realtime
Data Retention
Unlimited*
Between 3 & 24 months depending on the plan
84 months
6 months
Data Sampling
Adaptive sampling of 1-10% on all stats
Data Import
Import Google keyword data
Import historical data by CSV
Data Export
To a spreadsheet or other third party software.
Download reports or snapshots as a zipfile or CSV
Export feedback & reports by CSV or pull data to BI tool
via CVS or JSON files or an API
Compliance
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
Statcounter uses cookies
Crazy Egg uses first-party cookies
Pendo uses first-party cookies
Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts
Important visitor alerts
Guide, Page & Feature alerts
Email Reports
Detailed, mobile-friendly reports
Receive reports or Snapshots by mail
Recieve reports in weekly emails
Cloudflare does not feature email reports

Reporting

Trend Reporting
Device Reporting
Device type, browser, OS & screen resolution
See which device the user used
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Simple ordered list of pages visited
Segmentation
Segment users by device, location, etc.
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Simple referral & UTM sources
By means of referral tracking
Simple referrer dimensions but no UTM tags
Ecommerce Reporting

User Experience Features

Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Recordings with many filtering options
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings

Customizability

Custom Properties
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Change the widgets of a report
Custom Events
Max 5 custom tags + values per page
Cloudflare does not feature event tracking
Annotations

Support

Support description
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base