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Compare Analytics Tools
Rating
4.5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Customisability
- Limited free version
- Limited free plan
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Pro | $999+ p/m |
| Enterprise | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
Free plan
14 days
30 days
Free plan
Account Management
Trackable Items
100
1
1
10
User Seats
Unlimited
50+
Unlimited
N/A
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United Kingdom
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Woopra
Statcounter
Cloudflare Analytics
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
24 months
Unlimited*
6 months
Data Sampling
Explorations might use sampled data
Woopra never uses any kind of sampling
Adaptive sampling of 1-10% on all stats
Data Import
Import cost, offline or user/client ID data
Import raw visit data with actions and visitor properties via API
Import Google keyword data
Data Export
With sheets, BigQuery or API
Export raw daily visit data via API
To a spreadsheet or other third party software.
via CVS or JSON files or an API
Compliance
- GDPR
- CCPA
- GDPR
- GDPR
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Google Analytics relies on first-party cookies.
Woopra relies on first-party cookies.
Statcounter uses cookies
Cloudflare analytics does not use cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Automatically trigger emails, slack messages or update Salesforce fields
Important visitor alerts
Email Reports
Recurring shared reporting
Detailed, mobile-friendly reports
Cloudflare does not feature email reports
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser, OS and more
Device type, browser, OS & screen resolution
Device type, browser & OS
Funnel Reporting
Customisable funnel exploration
User Flow Reporting
Flexible Sankey chart exploration
Combine any set of actions or attributes in Sankey charts
Simple ordered list of pages visited
Segmentation
Segment creation and overlap exploration
Create dynamic segments based on any combination of criteria
Cohort Reports
Cohort exploration
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Combined with CLTV metrics
Uncover at-risk users and discover engaged users
Attribution Reporting
Attribution models comparison
Simple referral & UTM sources
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
Extensive e-commerce reports
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
Recordings with many filtering options
A/B Testing
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Available from the pro plan
Custom Reports
All reports are customisable
Custom Events
25 parameters per event
Via HTTP API or Javascript API
Max 5 custom tags + values per page
Cloudflare does not feature event tracking
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
Woopra offers support by phone, email, and an extensive knowledge base.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community