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Summary

A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.

Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.

An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.

Pros

Company insights
Session Recordings
Geographic results
CRM integration

Starts free when client of Cloudflare
Very easy to setup
Server log additional metrics
Difficult to block for Adblockers

Open-source
Simple to understand interface
You own your data
Provacy-friendly
Lightweight script (2kb)

Cons

Limited features
Specific use-case
Not very customizable
Quite steep pricing

Limited features
Might track high amounts of bot traffic
Limited metrics
Cannot exclude own visits

Not a great amount of features

Pricing information

Starting Price

Starter	€69+ p/m
Scale	€159+ p/m
Pro	€359+ p/m
5.000+ company ID's	On req.

Free trial period

14 days

Free plan

14 days

Account Management

Trackable Items

Unlimited

User Seats

3 to unlimited, by plan

N/A

Unlimited for all plans

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)
United Kingdom
United States

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Leadinfo

Cloudflare Analytics

You

Data Freshness

Realtime

Data Retention

30 days

6 months

Unlimited

Data Sampling

Adaptive sampling of 1-10% on all stats

Umami does not sample data

Data Import

Used for bulk tagging leads

Data Export

Elaborate lead export in CSV or for Linkedin

via CVS or JSON files or an API

via API as JSON file

Compliance

GDPR
CCPA

GDPR
CCPA
HIPAA
ePrivacy

GDPR
CCPA
HIPAA

Cookieless

Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.

Cloudflare analytics does not use cookies

Umami Analytics does not use cookies

Alerts & Automation

Custom Alerts

for Business & Enterprise plans

Email Reports

Daily, weekly or monthly lead overview

Cloudflare does not feature email reports

Reporting

Trend Reporting

Analyse your peak hours

Device Reporting

Device type, browser & OS

Funnel Reporting

User Flow Reporting

User journey analysis

Segmentation

Filter leads by country, channel or page

Simple filters like browser, OS, and country

Cohort Reports

Retention Reporting

Attribution Reporting

Simple referral widget

Simple referrer dimensions but no UTM tags

UTM & channel attribution

Ecommerce Reporting

Revenue tracking

User Experience Features

Heatmaps

Session Recordings

Included from the Scale plan

Session replays

A/B Testing

User Feedback

Customizability

Custom Properties

Define your own labels

Custom Metrics

Custom Reports

Custom Events

Define triggers to label a lead or send them to CRM

Cloudflare does not feature event tracking

Track everything from clicks to form submit

Annotations

Support

Support description

Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.

Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community

The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community