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Rating

5/5

Summary

Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.

Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.

Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.

Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.

Pros

User / account segmentation
Realtime
Integrations
Feature revenue reporting
Simple implementation

Intuitive dashboards
Great filtering
Possibility to tag elements
Helpfull support
Automatic form tracking
User feedback surveys

Great segmentation
Good video tracking
Customizable
Easy report creation

Starts free when client of Cloudflare
Very easy to setup
Server log additional metrics
Difficult to block for Adblockers

Cons

Customisability
Limited free version

Lack of insight for Iframe recordings
Funnels could be improved
You run into credit limit quite fast

Pricing can be quite steep
Tech support can be improved
Can be difficult to implement
Can be challenging to get educated

Limited features
Might track high amounts of bot traffic
Limited metrics
Cannot exclude own visits

Pricing information

Starting Price

Pro	$999+ p/m
Enterprise	On req.

Free	Free
Starter	€39 p/m
Growth	€129 p/m
Business	€259 p/m
Pro	€499 p/m
Enterprise	On req.

Select	On req.
Prime	On req.
Ultimate	On req.

Free trial period

14 days

Free plan

Account Management

Trackable Items

Unlimited

User Seats

50+

Unlimited

N/A

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

United States

European Economic Area (EEA)

European Economic Area (EEA)
United States

European Economic Area (EEA)
United Kingdom
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Woopra

Mouseflow

Adobe Analytics

Cloudflare Analytics

Data Freshness

Realtime

2 hours

Realtime

Data Retention

24 months

12 months

25 months by default

6 months

Data Sampling

Woopra never uses any kind of sampling

Some Audience Manager reports display results sampled data

Adaptive sampling of 1-10% on all stats

Data Import

Import raw visit data with actions and visitor properties via API

through integrations

Though data sources, API or data connectors

Data Export

Export raw daily visit data via API

via CSV or to third-party tools by ID push

Through data feeds, a data warehouse or FTP and SFTP

via CVS or JSON files or an API

Compliance

GDPR

GDPR
CCPA

GDPR
CCPA
HIPAA
PECR

GDPR
CCPA
HIPAA
ePrivacy

Cookieless

Woopra relies on first-party cookies.

Mouseflow uses first-party cookies

Adobe uses tracking cookies

Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts

Automatically trigger emails, slack messages or update Salesforce fields

Via web hook

Via e-mail or SMS

Email Reports

Hourly, daily, or weekly emails

Flexible scheduled reporting

Cloudflare does not feature email reports

Reporting

Trend Reporting

Measure by feature, subscription changes by location, campaign performance by source & more

Simple visitor trend graphs

Device Reporting

Filter by device type, OS, browser & screen resolution

Device types, OS, OS versions & mobile carriers

Device type, browser & OS

Funnel Reporting

Simple funnel report, watch recordings from converters

Bar chart funnel report

User Flow Reporting

Combine any set of actions or attributes in Sankey charts

Fallout & Flow (Sankey chart) reports

Segmentation

Create dynamic segments based on any combination of criteria

Segment users to filter heatmaps & recordings

Advanced segments with Segment builder & Segment manager

Cohort Reports

Breakdown acquisition date, signup date, first purchase date & more

Churn, rolling & latency tables

Retention Reporting

Uncover at-risk users and discover engaged users

Retention cohort report

Attribution Reporting

Apply to metrics, breakdowns or compare models

Simple referrer dimensions but no UTM tags

Ecommerce Reporting

Very flexible ecommerce reporting

User Experience Features

Heatmaps

Click, movement, scroll, attention, live & geo heatmaps

Called activity map

Session Recordings

Elaborate filtering & livestream options

A/B Testing

User Feedback

Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties

Custom Metrics

Available from the pro plan

Unlimited calculated metrics

Custom Reports

Automatic form tracking

Reports in Analysis workspace are customisable

Custom Events

Via HTTP API or Javascript API

Custom tagging of recordings

Up to 1.000 success events

Cloudflare does not feature event tracking

Annotations

Available in Workspace

Support

Support description

Woopra offers support by phone, email, and an extensive knowledge base.

Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base

The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.

Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community