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Compare Analytics Tools

Rating
5/5
Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
  • No bots or referrer spam
  • Privacy-friendly
  • Simple but detailed
  • Uptime monitoring
  • Great segmentation
  • Good video tracking
  • Customizable
  • Easy report creation
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
Cons
  • Limited features
  • Limited integrations
  • Lower quality visuals
  • Pricing can be quite steep
  • Tech support can be improved
  • Can be difficult to implement
  • Can be challenging to get educated
  • Limited free plan
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits

Pricing information

Starting Price
Pro$9.99 p/m
FreeFree
CustomOn req.
Pro plus$14.99 p/m
Pro Platinum$19.99 p/m
SelectOn req.
PrimeOn req.
UltimateOn req.
FreeFree
100k Page Views€9+ p/m
250k Page Views€19+ p/m
Free trial period
21 days
Free plan
30 days
Free plan

Account Management

Trackable Items
1
Unlimited
1
10
User Seats
Unlimited
Unlimited
Unlimited
N/A
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United Kingdom
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Clicky
Adobe Analytics
Statcounter
Cloudflare Analytics
Data Freshness
Realtime
2 hours
Realtime
Realtime
Data Retention
30 months
25 months by default
Unlimited*
6 months
Data Sampling
Some Audience Manager reports display results sampled data
Adaptive sampling of 1-10% on all stats
Data Import
Though data sources, API or data connectors
Import Google keyword data
Data Export
Through data feeds, a data warehouse or FTP and SFTP
To a spreadsheet or other third party software.
via CVS or JSON files or an API
Compliance
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
No tracking cookies, GDPR-compliant by default
Adobe uses tracking cookies
Statcounter uses cookies
Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts
Via e-mail or SMS
Important visitor alerts
Email Reports
Flexible scheduled reporting
Detailed, mobile-friendly reports
Cloudflare does not feature email reports

Reporting

Trend Reporting
Device Reporting
Device types, OS, OS versions & mobile carriers
Device type, browser, OS & screen resolution
Device type, browser & OS
Funnel Reporting
Bar chart funnel report
User Flow Reporting
Fallout & Flow (Sankey chart) reports
Simple ordered list of pages visited
Segmentation
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Apply to metrics, breakdowns or compare models
Simple referral & UTM sources
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
Very flexible ecommerce reporting

User Experience Features

Heatmaps
Called activity map
Session Recordings
Recordings with many filtering options
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Up to 1.000 success events
Max 5 custom tags + values per page
Cloudflare does not feature event tracking
Annotations
Available in Workspace

Support

Support description
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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