Compare
Compare Analytics Tools
Rating
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- No bots or referrer spam
- Privacy-friendly
- Simple but detailed
- Uptime monitoring
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- No data import
- Short free trial
- Limited features
- Limited features
- Limited integrations
- Lower quality visuals
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Pro | $9.99 p/m |
| Free | Free |
| Custom | On req. |
| Pro plus | $14.99 p/m |
| Pro Platinum | $19.99 p/m |
Free trial period
30 days
21 days
Free plan
Free plan
Account Management
Trackable Items
50
1
10
Unlimited
User Seats
Unlimited
Unlimited
N/A
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Clicky
Cloudflare Analytics
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
30 months
6 months
Unlimited
Data Sampling
Adaptive sampling of 1-10% on all stats
Usermaven does not sample data
Data Import
Google Analytics importer
Google Analytics importer
Data Export
One-click CSV export
via CVS or JSON files or an API
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
No tracking cookies, GDPR-compliant by default
Cloudflare analytics does not use cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Threshold-based alerts
Email Reports
Weekly or monthly reporting
Cloudflare does not feature email reports
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
User journey visualization
Segmentation
Instant filters on any data point
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referrer dimensions but no UTM tags
Multi-touch attribution with 7 models
Ecommerce Reporting
By means of custom events
Revenue attribution
User Experience Features
Heatmaps
Session Recordings
A/B Testing
User Feedback
Customizability
Custom Properties
Custom properties
Custom Metrics
Custom Reports
Custom dashboards
Custom Events
Can include: name, ID & value
Cloudflare does not feature event tracking
Auto-captured events
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community