Compare
Compare Analytics Tools
Rating
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
Cons
- No data import
- Short free trial
- Limited features
- Limited free plan
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
30 days
30 days
30 days
Free plan
Account Management
Trackable Items
50
1
Unlimited
10
User Seats
Unlimited
Unlimited
Unlimited
N/A
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United Kingdom
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Statcounter
Crazy Egg
Cloudflare Analytics
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited*
Between 3 & 24 months depending on the plan
6 months
Data Sampling
Adaptive sampling of 1-10% on all stats
Data Import
Google Analytics importer
Import Google keyword data
Data Export
One-click CSV export
To a spreadsheet or other third party software.
Download reports or snapshots as a zipfile or CSV
via CVS or JSON files or an API
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Fathom is cookieless by default.
Statcounter uses cookies
Crazy Egg uses first-party cookies
Cloudflare analytics does not use cookies
Alerts & Automation
Custom Alerts
Important visitor alerts
Email Reports
Weekly or monthly reporting
Detailed, mobile-friendly reports
Receive reports or Snapshots by mail
Cloudflare does not feature email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser, OS & screen resolution
See which device the user used
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Simple ordered list of pages visited
Segmentation
Instant filters on any data point
Segment users by device, location, etc.
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral & UTM sources
By means of referral tracking
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
By means of custom events
User Experience Features
Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Recordings with many filtering options
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings
Customizability
Custom Properties
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Custom Events
Can include: name, ID & value
Max 5 custom tags + values per page
Cloudflare does not feature event tracking
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community