Compare
Compare Analytics Tools
Rating
5/5
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
Cons
- No data import
- Short free trial
- Limited features
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
Free trial period
30 days
Free plan
14 days
Free plan
Account Management
Trackable Items
50
10 sites or apps (free) Unlimited (Enterprise)
5-10+ depending on plan
10
User Seats
Unlimited
Unlimited
1-10+ depending on plan
N/A
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United Kingdom
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
Cloudflare Analytics
Data Freshness
Realtime
30 min
Realtime
Realtime
Data Retention
Unlimited
Up to 25 months
Unlimited
6 months
Data Sampling
By default Piwik does not sample data
Adaptive sampling of 1-10% on all stats
Data Import
Google Analytics importer
Import cost data, search keywords, user/client ID and audience data
GA importer included
Data Export
One-click CSV export
As CSV, XML, JSON, or via an API
As CSV or via API
via CVS or JSON files or an API
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Fathom is cookieless by default.
Piwik features a cookieless tracking option
Simple Analytics is cookieless by default.
Cloudflare analytics does not use cookies
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Email Reports
Weekly or monthly reporting
Daily, weekly or monthly reports
Daily, weekly, monthly
Cloudflare does not feature email reports
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser & OS
Device type, browser & OS
Funnel Reporting
Detailed funnel report up to 5 steps
Line up goals for simple funnel
User Flow Reporting
Standard, transition & reverse Sankey charts
Segmentation
Instant filters on any data point
Unlimited segments
Filter dashboard with visitor attributes
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
By means of custom events
Overview, order list, product, days and sessions to purchase & customer loyalty
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
A/B Testing
User Feedback
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Custom Reports
Custom Events
Can include: name, ID & value
Include category, action, and optionally name and value
Cloudflare does not feature event tracking
Annotations
Add to any graph or include them in scheduled reports or alerts
Able to include links in annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Simple Analytics offers knowledgable support through phone and email.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community