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Rating

5/5

Summary

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.

Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.

Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.

Pros

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

User / account segmentation
Realtime
Integrations
Feature revenue reporting
Simple implementation

Intuitive dashboards
Great filtering
Possibility to tag elements
Helpfull support
Automatic form tracking
User feedback surveys

Starts free when client of Cloudflare
Very easy to setup
Server log additional metrics
Difficult to block for Adblockers

Cons

Integrations
Branding method

Customisability
Limited free version

Lack of insight for Iframe recordings
Funnels could be improved
You run into credit limit quite fast

Limited features
Might track high amounts of bot traffic
Limited metrics
Cannot exclude own visits

Pricing information

Starting Price

On-Premise	Free
Cloud	€19+ p/m

Pro	$999+ p/m
Enterprise	On req.

Free	Free
Starter	€39 p/m
Growth	€129 p/m
Business	€259 p/m
Pro	€499 p/m
Enterprise	On req.

Free trial period

21 days

14 days

Free plan

Account Management

Trackable Items

User Seats

Unlimited

50+

Unlimited

N/A

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

United States

European Economic Area (EEA)

European Economic Area (EEA)
United Kingdom
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Woopra

Mouseflow

Cloudflare Analytics

Data Freshness

15 minutes or more

Realtime

Data Retention

Unlimited and customizable

24 months

12 months

6 months

Data Sampling

Matomo doesn’t use data sampling

Woopra never uses any kind of sampling

Adaptive sampling of 1-10% on all stats

Data Import

Import Google Analytics data, search keywords & server logs

Import raw visit data with actions and visitor properties via API

through integrations

Data Export

to CSV, XML, Json or Looker Studio or via HTTP API

Export raw daily visit data via API

via CSV or to third-party tools by ID push

via CVS or JSON files or an API

Compliance

GDPR
CCPA
ePrivacy

GDPR

GDPR
CCPA

GDPR
CCPA
HIPAA
ePrivacy

Cookieless

Matomo offers cookieless tracking.

Woopra relies on first-party cookies.

Mouseflow uses first-party cookies

Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts

Receive alerts from every report by email or SMS

Automatically trigger emails, slack messages or update Salesforce fields

Via web hook

Email Reports

Detailed daily, weekly and monthly reports

Hourly, daily, or weekly emails

Cloudflare does not feature email reports

Reporting

Trend Reporting

Measure by feature, subscription changes by location, campaign performance by source & more

Simple visitor trend graphs

Device Reporting

Filter by device type, OS, browser & screen resolution

Device type, browser & OS

Funnel Reporting

Basic funnel reporting

Simple funnel report, watch recordings from converters

User Flow Reporting

With flexible Sankey chart

Combine any set of actions or attributes in Sankey charts

Segmentation

Based on visit, interaction, campaign, ecommerce, demographics & device

Create dynamic segments based on any combination of criteria

Segment users to filter heatmaps & recordings

Cohort Reports

Analyse and segment by cohort

Breakdown acquisition date, signup date, first purchase date & more

Retention Reporting

Uncover at-risk users and discover engaged users

Attribution Reporting

Model comparison report

Simple referrer dimensions but no UTM tags

Ecommerce Reporting

User Experience Features

Heatmaps

Filter specific pages or hide elements on the page

Click, movement, scroll, attention, live & geo heatmaps

Session Recordings

Record specific pages or only after activity or duration

Elaborate filtering & livestream options

A/B Testing

A/B Testing Platform (premium feature)

User Feedback

Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties

5-15 for each scope and can't delete them

Custom Metrics

Available from the pro plan

Custom Reports

Flexible report design

Automatic form tracking

Custom Events

Via HTTP API or Javascript API

Custom tagging of recordings

Cloudflare does not feature event tracking

Annotations

On any graph or via API

Support

Support description

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

Woopra offers support by phone, email, and an extensive knowledge base.

Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base

Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community