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Compare Analytics Tools
Rating
4.5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Limited features
- Cluttered interface
- Crashes sometimes
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
- Not a great amount of features
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Essentials | On req. |
| Automate | On req. |
Free trial period
Free plan
7 days
Free plan
14 days
Account Management
Trackable Items
100
Unlimited
10
Unlimited
User Seats
Unlimited
Unlimited
N/A
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Lead Forensics
Cloudflare Analytics
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
3 months
6 months
Unlimited
Data Sampling
Explorations might use sampled data
Adaptive sampling of 1-10% on all stats
Umami does not sample data
Data Import
Import cost, offline or user/client ID data
by means of an API
Data Export
With sheets, BigQuery or API
by means of an API
via CVS or JSON files or an API
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
Cookieless
Google Analytics relies on first-party cookies.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Cloudflare analytics does not use cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
for Business & Enterprise plans
Email Reports
Recurring shared reporting
Cloudflare does not feature email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Device type, browser & OS
Funnel Reporting
Customisable funnel exploration
User Flow Reporting
Flexible Sankey chart exploration
User journey analysis
Segmentation
Segment creation and overlap exploration
Simple filters like browser, OS, and country
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
Simple referrer dimensions but no UTM tags
UTM & channel attribution
Ecommerce Reporting
Extensive e-commerce reports
Revenue tracking
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Custom Events
25 parameters per event
also called triggers
Cloudflare does not feature event tracking
Track everything from clicks to form submit
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community