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Rating

4.5/5

5/5

Summary

A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.

Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.

Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.

Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.

Pros

GA4 is free to use
Many functionalities
The reports are customisable
Large community
Extensive documentation
GA4 is easily scalable

User / account segmentation
Realtime
Integrations
Feature revenue reporting
Simple implementation

Lightweight
Open-source
Cookieless
EU cloud infrastructure

Starts free when client of Cloudflare
Very easy to setup
Server log additional metrics
Difficult to block for Adblockers

Cons

Steep learning curve
Implementation can be hard
Inaccurate data sampling
UI is not easy to use

Customisability
Limited free version

Limited features
No audience reporting features

Limited features
Might track high amounts of bot traffic
Limited metrics
Cannot exclude own visits

Pricing information

Starting Price

Standard	Free
GA4 360	$50k+ per year

Pro	$999+ p/m
Enterprise	On req.

10k page views	$9 p/m
Enterprise	On req.
200k page views	$29 p/m
100k page views	$19 p/m
500k page views	$49 p/m
1M page views	$69 p/m
2M page views	$89 p/m
5M page views	$129 p/m
10M page views	$169 p/m

Free trial period

Free plan

14 days

30 days

Free plan

Account Management

Trackable Items

100

1-10+ depending on plan

User Seats

Unlimited

50+

1-10+ depending on plan

N/A

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United Kingdom
United States

United States

European Economic Area (EEA)

European Economic Area (EEA)
United Kingdom
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Google Analytics 4

Woopra

You

Cloudflare Analytics

Data Freshness

4-8 hours (most reports), up to 24-48 hours

Realtime

Data Retention

Customizable up to 14 months

24 months

3-5+ years depending on plan

6 months

Data Sampling

Explorations might use sampled data

Woopra never uses any kind of sampling

Limited data sampling in reports with over 20M pageviews

Adaptive sampling of 1-10% on all stats

Data Import

Import cost, offline or user/client ID data

Import raw visit data with actions and visitor properties via API

e.g. import GA data

Data Export

With sheets, BigQuery or API

Export raw daily visit data via API

Export your data to CSV

via CVS or JSON files or an API

Compliance

GDPR
CCPA

GDPR

GDPR
CCPA
PECR

GDPR
CCPA
HIPAA
ePrivacy

Cookieless

Google Analytics relies on first-party cookies.

Woopra relies on first-party cookies.

Plausible is cookieless by default.

Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts

Custom insights, in interface or via email

Automatically trigger emails, slack messages or update Salesforce fields

Traffic spike notifications through Slack or email

Email Reports

Recurring shared reporting

Weekly or monthly email reporting

Cloudflare does not feature email reports

Reporting

Trend Reporting

Measure by feature, subscription changes by location, campaign performance by source & more

Device Reporting

Device type, browser, OS and more

Device type, browser & OS

Funnel Reporting

Customisable funnel exploration

User Flow Reporting

Flexible Sankey chart exploration

Combine any set of actions or attributes in Sankey charts

Basic reporting by looking at Entry & Exit pages

Segmentation

Segment creation and overlap exploration

Create dynamic segments based on any combination of criteria

Use filters to segment your audience

Cohort Reports

Cohort exploration

Breakdown acquisition date, signup date, first purchase date & more

Retention Reporting

Combined with CLTV metrics

Uncover at-risk users and discover engaged users

Attribution Reporting

Attribution models comparison

Simple referrer dimensions but no UTM tags

Ecommerce Reporting

Extensive e-commerce reports

Ecommerce revenue tracking

User Experience Features

Heatmaps

GA4 does not offer heatmaps

Session Recordings

GA4 does not offer recordings

A/B Testing

User Feedback

Customizability

Custom Properties

25 user-scoped & 50 event-scoped dimensions

Custom Properties (Business plan and above)

Custom Metrics

50 event-scoped metrics

Available from the pro plan

Custom Reports

All reports are customisable

Custom Events

25 parameters per event

Via HTTP API or Javascript API

By means of adding CSS classes

Cloudflare does not feature event tracking

Annotations

Notes feature added in 2024

Support

Support description

Support is available via chat and the support center.

Woopra offers support by phone, email, and an extensive knowledge base.

Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.

Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community