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Summary
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Limited free plan
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Not a great amount of features
Pricing information
Starting Price
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
30 days
30 days
Free plan
14 days
Account Management
Trackable Items
1
Unlimited
Unlimited in Portfolio plan
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Statcounter
Crazy Egg
Pendo
You
Data Freshness
Realtime
Realtime
Hourly updates
Realtime
Data Retention
Unlimited*
Between 3 & 24 months depending on the plan
84 months
Unlimited
Data Sampling
Umami does not sample data
Data Import
Import Google keyword data
Import historical data by CSV
Data Export
To a spreadsheet or other third party software.
Download reports or snapshots as a zipfile or CSV
Export feedback & reports by CSV or pull data to BI tool
via API as JSON file
Compliance
- GDPR
- GDPR
- CCPA
- HIPAA
- ePrivacy
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
Cookieless
Statcounter uses cookies
Crazy Egg uses first-party cookies
Pendo uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Important visitor alerts
Guide, Page & Feature alerts
for Business & Enterprise plans
Email Reports
Detailed, mobile-friendly reports
Receive reports or Snapshots by mail
Recieve reports in weekly emails
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS & screen resolution
See which device the user used
Funnel Reporting
User Flow Reporting
Simple ordered list of pages visited
User journey analysis
Segmentation
Segment users by device, location, etc.
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Simple referral & UTM sources
By means of referral tracking
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Recordings with many filtering options
Session replays
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings
Customizability
Custom Properties
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Change the widgets of a report
Custom Events
Max 5 custom tags + values per page
Track everything from clicks to form submit
Annotations
Support
Support description
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community



