✓ 100% independent✓ Most complete overview✓ Free expert advice
New MetricsTake the quiz

Compare

Compare Analytics Tools

Rating
Summary
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • Great for B2B leadgen
  • Company insights
  • Simple implementation
  • The world's largest B2B IP address database
  • Ability to tag users
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Limited features
  • Cluttered interface
  • Crashes sometimes
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
EssentialsOn req.
AutomateOn req.
Cloud LiteFree
Cloud€0.005 per event / recording
Enterprise Cloud€450 p/m minimum
Free trial period
7 days
Free plan
Free plan
Free plan

Account Management

Trackable Items
Unlimited
Unlimited
Unlimited in Portfolio plan
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United Kingdom
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Lead Forensics
You
Pendo
You
Data Freshness
Realtime
Realtime
Hourly updates
Realtime
Data Retention
3 months
Unlimited
84 months
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
by means of an API
Historical data ingestion
Import historical data by CSV
Google Analytics importer
Data Export
by means of an API
Export feedback & reports by CSV or pull data to BI tool
Via API or CSV
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
Cookieless
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Posthog has the option to be used without cookies
Pendo uses first-party cookies
Cookieless tracking available

Alerts & Automation

Custom Alerts
Receive alerts via Slack or email
Guide, Page & Feature alerts
Threshold-based alerts
Email Reports
Subscribe to an Insight or dashboard
Recieve reports in weekly emails
Scheduled email reports

Reporting

Trend Reporting
Device Reporting
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
User journey visualization
Segmentation
Segments & cohorts
Cohort Reports
Retention Reporting
See Cohort analysis
Retention analysis (Business plan)
Attribution Reporting
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution

User Experience Features

Heatmaps
Session Recordings
A/B Testing
Feature flags and A/B testing
User Feedback
Surveys

Customizability

Custom Properties
Custom properties
Custom Metrics
Custom Reports
Change the widgets of a report
Custom dashboards
Custom Events
also called triggers
Auto-captured events
Annotations

Support

Support description
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base