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Compare Analytics Tools

Snitcher

From $49 per month

Has, and not every other tool does:

  • Email Reports
  • Attribution Reporting

Adobe Analytics

On request

Has, and not every other tool does:

  • Data Import
  • Custom Alerts
  • Email Reports
  • Funnel Reporting
  • User Flow Reporting
  • Cohort Reports
  • Retention Reporting
  • Attribution Reporting
  • Ecommerce Reporting
  • Heatmaps
  • Custom Properties
  • Custom Metrics
  • Custom Reports
  • Annotations

Pendo

Has, and not every other tool does:

  • Data Import
  • Custom Alerts
  • Email Reports
  • Funnel Reporting
  • Cohort Reports
  • Retention Reporting
  • Heatmaps
  • A/B Testing
  • User Feedback
  • Custom Reports

Umami

Has, and not every other tool does:

  • Data Sampling
  • Cookieless
  • Custom Alerts
  • Funnel Reporting
  • User Flow Reporting
  • Attribution Reporting
  • Ecommerce Reporting
  • Session Recordings
  • Custom Reports
Summary
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
  • Great for B2B leadgen
  • Quality company insights
  • Modern user interface
  • Responsive support
  • Easy to set up
  • Great segmentation
  • Good video tracking
  • Customizable
  • Easy report creation
  • Open-source
  • Simple to understand interface
  • You own your data
  • Provacy-friendly
  • Lightweight script (2kb)
Cons
  • Limited features
  • Pricing based on company ID's, relevant or not
  • Slight learning curve
  • Pricing can be quite steep
  • Tech support can be improved
  • Can be difficult to implement
  • Can be challenging to get educated
  • Not a great amount of features

Pricing information

Starting Price
  • 0-50 company ID's$49 p/m
  • 51-100 company ID's$69 p/m
  • 101-250 company ID's$99 p/m
  • 251-500 company ID's$139 p/m
  • 501-750 company ID's$179 p/m
  • 751-1.000 company ID's$229 p/m
  • 1.001-2.000 company ID's$279 p/m
  • 2.001-3.000 company ID's$349 p/m
  • 3.001-4.000 company ID's$439 p/m
  • 4.001-5.000 company ID's$529 p/m
  • 5.000+ company ID'sOn req.
  • SelectOn req.
  • PrimeOn req.
  • UltimateOn req.
Free trial period
14 days
Free plan
Free plan
14 days

Account Management

Trackable Items
Unlimited
Unlimited
Unlimited in Portfolio plan
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Snitcher
Adobe Analytics
Pendo
You
Data Freshness
Realtime
2 hours
Hourly updates
Realtime
Data Retention
12 months*
25 months by default
84 months
Unlimited
Data Sampling
Some Audience Manager reports display results sampled data
Umami does not sample data
Data Import
Though data sources, API or data connectors
Import historical data by CSV
Data Export
Through data feeds, a data warehouse or FTP and SFTP
Export feedback & reports by CSV or pull data to BI tool
via API as JSON file
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Sets one first-party cookie, snitcher_device_id (1 year).
Adobe uses tracking cookies
Pendo uses first-party cookies
Umami Analytics does not use cookies

Alerts & Automation

Custom Alerts
Via e-mail or SMS
Guide, Page & Feature alerts
for Business & Enterprise plans
Email Reports
Flexible scheduled reporting
Recieve reports in weekly emails

Reporting

Trend Reporting
Device Reporting
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Bar chart funnel report
User Flow Reporting
Fallout & Flow (Sankey chart) reports
User journey analysis
Segmentation
Advanced segments with Segment builder & Segment manager
Simple filters like browser, OS, and country
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
See Cohort analysis
Attribution Reporting
Apply to metrics, breakdowns or compare models
UTM & channel attribution
Ecommerce Reporting
Very flexible ecommerce reporting
Revenue tracking

User Experience Features

Heatmaps
Called activity map
Session Recordings
Session replays
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Change the widgets of a report
Custom Events
Up to 1.000 success events
Track everything from clicks to form submit
Annotations
Available in Workspace

Support

Support description
Support via a contact form (answered by email), live chat and the help center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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