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Compare Analytics Tools
Rating
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Specific use-case
- Limited data retention
- Limited features
- Limited features
- Cluttered interface
- Crashes sometimes
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| Essentials | On req. |
| Automate | On req. |
Free trial period
14 days
7 days
Free plan
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited in Portfolio plan
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
Lead Forensics
Pendo
You
Data Freshness
1 hour
Realtime
Hourly updates
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
3 months
84 months
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
by means of an API
Import historical data by CSV
Google Analytics importer
Data Export
Included on Scale, otherwise uses credits
by means of an API
Export feedback & reports by CSV or pull data to BI tool
Via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Pendo uses first-party cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Guide, Page & Feature alerts
Threshold-based alerts
Email Reports
Recieve reports in weekly emails
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
User journey visualization
Segmentation
Segments & cohorts
Cohort Reports
Retention Reporting
See Cohort analysis
Retention analysis (Business plan)
Attribution Reporting
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution
User Experience Features
Heatmaps
Session Recordings
A/B Testing
User Feedback
Customizability
Custom Properties
Custom properties
Custom Metrics
Custom Reports
Change the widgets of a report
Custom dashboards
Custom Events
also called triggers
Auto-captured events
Annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community


