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Compare Analytics Tools

Rating
4/5
Summary
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
  • It is free and easy to use
  • Great heatmaps
  • Unlimited session recordings
  • No data sampling
  • Great for B2B leadgen
  • Quality company insights
  • Modern user interface
  • Responsive support
  • Easy to set up
Cons
  • Limited features due to cookieless
  • Not very customisable
  • No free version
  • Limited reporting features
  • Limited integrations
  • Limited features
  • Pricing based on company ID's, relevant or not
  • Slight learning curve

Pricing information

Starting Price
Starter€15 p/m
Business€40 p/m
EnterpriseOn req.
ClarityFree
0-50 company ID's$49 p/m
51-100 company ID's$69 p/m
101-250 company ID's$99 p/m
251-500 company ID's$139 p/m
501-750 company ID's$179 p/m
751-1.000 company ID's$229 p/m
1.001-2.000 company ID's$279 p/m
2.001-3.000 company ID's$349 p/m
3.001-4.000 company ID's$439 p/m
4.001-5.000 company ID's$529 p/m
5.000+ company ID'sOn req.
Free trial period
14 days
Free plan
14 days
Free plan

Account Management

Trackable Items
5-10+ depending on plan
Unlimited
Unlimited
Unlimited in Portfolio plan
User Seats
1-10+ depending on plan
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Microsoft Clarity
Snitcher
Pendo
Data Freshness
Realtime
Realtime
Realtime
Hourly updates
Data Retention
Unlimited
13 months
12 months*
84 months
Data Sampling
Data Import
GA importer included
Import historical data by CSV
Data Export
As CSV or via API
Export feedback & reports by CSV or pull data to BI tool
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • CCPA
  • ePrivacy
Cookieless
Simple Analytics is cookieless by default.
Clarity uses first-party cookies
Sets one first-party cookie, snitcher_device_id (1 year).
Pendo uses first-party cookies

Alerts & Automation

Custom Alerts
Guide, Page & Feature alerts
Email Reports
Daily, weekly, monthly
Recieve reports in weekly emails

Reporting

Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
Line up goals for simple funnel
User Flow Reporting
Segmentation
Filter dashboard with visitor attributes
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Simple referral metrics
Ecommerce Reporting

User Experience Features

Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
Annotations
Able to include links in annotations

Support

Support description
Simple Analytics offers knowledgable support through phone and email.
Support is available via chat, email and the support center.
Support via a contact form (answered by email), live chat and the help center.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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