Compare
Compare Analytics Tools
Rating
4/5
5/5
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited reporting features
- Limited integrations
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
Pricing information
Starting Price
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Clarity | Free |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
Free plan
Free plan
Free plan
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
Unlimited in Portfolio plan
User Seats
Unlimited for all plans
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Microsoft Clarity
Adobe Analytics
Pendo
Data Freshness
Realtime
Realtime
2 hours
Hourly updates
Data Retention
Unlimited
13 months
25 months by default
84 months
Data Sampling
Some Audience Manager reports display results sampled data
Data Import
Via SDK, API, GCS, AWS & more
Though data sources, API or data connectors
Import historical data by CSV
Data Export
To GCS, BigQuery, Redshift & more
Through data feeds, a data warehouse or FTP and SFTP
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- PECR
- CCPA
- ePrivacy
Cookieless
Amplitude relies on first-party cookies.
Clarity uses first-party cookies
Adobe uses tracking cookies
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Via e-mail or SMS
Guide, Page & Feature alerts
Email Reports
Subscribe to dashboard for daily reports
Flexible scheduled reporting
Recieve reports in weekly emails
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Bar chart funnel report
User Flow Reporting
Standard & reverse Sankey charts
Fallout & Flow (Sankey chart) reports
Segmentation
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention Analysis and Lifecycle charts
Retention cohort report
See Cohort analysis
Attribution Reporting
Simple referral metrics
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Elaborate Ecommerce reporting
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Called activity map
Session Recordings
Session Replay
Filter by actions, duration, pages & device
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Customizability
Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Change the widgets of a report
Custom Events
Create a custom event from existing events
Up to 1.000 success events
Annotations
Available in Workspace
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Support is available via chat, email and the support center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community