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Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • It is easy to implement
  • It has data science capabilities
  • Reports are easy to build
  • Interface is user-friendly
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
Cons
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • Tech support is quite basic
  • Difficult to share dasboards
  • Onboarding could be improved
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved

Pricing information

Starting Price
StarterFree
Growth$49+ p/m
EnterpriseOn req.
FreeFree
GrowthOn req.
ProOn req.
PremierOn req.
Cloud LiteFree
Cloud€0.005 per event / recording
Enterprise Cloud€450 p/m minimum
Free trial period
Free plan
Free plan
Free plan
Free plan

Account Management

Trackable Items
Unlimited
1
Unlimited
Unlimited in Portfolio plan
User Seats
Unlimited for all plans
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • United States
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
You
Pendo
Data Freshness
Realtime
Realtime
Realtime
Hourly updates
Data Retention
Unlimited
12 months
Unlimited
84 months
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
Historical data ingestion
Import historical data by CSV
Data Export
To GCS, BigQuery, Redshift & more
Via CSV or API
Export feedback & reports by CSV or pull data to BI tool
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • CCPA
  • ePrivacy
Cookieless
Amplitude relies on first-party cookies.
Heap relies on first-party cookies
Posthog has the option to be used without cookies
Pendo uses first-party cookies

Alerts & Automation

Custom Alerts
Via Slack or email
Receive alerts via Slack or email
Guide, Page & Feature alerts
Email Reports
Subscribe to dashboard for daily reports
Schedule regular emails for important charts
Subscribe to an Insight or dashboard
Recieve reports in weekly emails

Reporting

Trend Reporting
Device Reporting
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Standard & reverse Sankey charts
Sankey chart with path comparison
Segmentation
Quickly identify patterns in user behavior
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
See Cohort analysis
Attribution Reporting
Track UTM parameters or initial referrer sources
Ecommerce Reporting
Elaborate Ecommerce reporting
Easy setup with eCommerce Activation Kit

User Experience Features

Heatmaps
Session Recordings
Session Replay
Automatically filters relevant replays
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
Feature flags and A/B testing
User Feedback
Guides and Surveys
Track NPS score events in surveys
Surveys

Customizability

Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Change the widgets of a report
Custom Events
Create a custom event from existing events
Annotations

Support

Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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