Compare
Compare Analytics Tools
Rating
4/5
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited reporting features
- Limited integrations
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Clarity | Free |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
Free plan
Free plan
Free plan
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited in Portfolio plan
User Seats
Unlimited for all plans
Unlimited
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Microsoft Clarity
Pendo
You
Data Freshness
Realtime
Realtime
Hourly updates
Data Retention
Unlimited
13 months
84 months
12 months on FullstoryFree, paid plans not published
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
Import historical data by CSV
Browser and Server APIs, Segment and Tealium integrations
Data Export
To GCS, BigQuery, Redshift & more
Export feedback & reports by CSV or pull data to BI tool
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Amplitude relies on first-party cookies.
Clarity uses first-party cookies
Pendo uses first-party cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Guide, Page & Feature alerts
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Subscribe to dashboard for daily reports
Recieve reports in weekly emails
Reporting
Trend Reporting
Metric trends
Device Reporting
Device type, browser & OS widgets
Device breakdown
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Funnels and conversions
User Flow Reporting
Standard & reverse Sankey charts
Journey maps, page flows
Segmentation
User segments
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
See Cohort analysis
Advanced and Enterprise
Attribution Reporting
Simple referral metrics
Ecommerce Reporting
Elaborate Ecommerce reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Click and scroll maps
Session Recordings
Session Replay
Filter by actions, duration, pages & device
Session replay, included in FullstoryFree
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys
Guides and Surveys add-on
Customizability
Custom Properties
Custom event and user properties
Custom Metrics
20 custom formulas to create the metric you need
Custom calculations
Custom Reports
Change the widgets of a report
Dashboards, paid plans
Custom Events
Create a custom event from existing events
Annotations
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Support is available via chat, email and the support center.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community