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Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
Cons
- Customisability
- Limited free version
- Limited features
- Cluttered interface
- Crashes sometimes
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
Pricing information
Starting Price
| Pro | $999+ p/m |
| Enterprise | On req. |
| Essentials | On req. |
| Automate | On req. |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
14 days
7 days
14 days
Free plan
Account Management
Trackable Items
1
Unlimited
Unlimited in Portfolio plan
User Seats
50+
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- United Kingdom
- European Economic Area (EEA)
- United Kingdom
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
Lead Forensics
You
Pendo
Data Freshness
Realtime
Realtime
Realtime
Hourly updates
Data Retention
24 months
3 months
Unlimited
84 months
Data Sampling
Woopra never uses any kind of sampling
Data Import
Import raw visit data with actions and visitor properties via API
by means of an API
Import historical data by CSV
Data Export
Export raw daily visit data via API
by means of an API
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- CCPA
- ePrivacy
Cookieless
Woopra relies on first-party cookies.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Guide, Page & Feature alerts
Email Reports
Recieve reports in weekly emails
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Funnel Reporting
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Segmentation
Create dynamic segments based on any combination of criteria
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Based on first visit, first action, channel or custom events
Retention Reporting
Uncover at-risk users and discover engaged users
CLTV Analysis
See Cohort analysis
Attribution Reporting
Ecommerce Reporting
User Experience Features
Heatmaps
Session Recordings
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Available from the pro plan
Custom Reports
Change the widgets of a report
Custom Events
Via HTTP API or Javascript API
also called triggers
Annotations
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community