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Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
Cons
- Customisability
- Limited free version
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited features
- Cluttered interface
- Crashes sometimes
Pricing information
Starting Price
| Pro | $999+ p/m |
| Enterprise | On req. |
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
| Essentials | On req. |
| Automate | On req. |
Free trial period
14 days
14 days
7 days
Free plan
Account Management
Trackable Items
1
5-10+ depending on plan
Unlimited
Unlimited in Portfolio plan
User Seats
50+
1-10+ depending on plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United Kingdom
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
You
Lead Forensics
Pendo
Data Freshness
Realtime
Realtime
Realtime
Hourly updates
Data Retention
24 months
Unlimited
3 months
84 months
Data Sampling
Woopra never uses any kind of sampling
Data Import
Import raw visit data with actions and visitor properties via API
GA importer included
by means of an API
Import historical data by CSV
Data Export
Export raw daily visit data via API
As CSV or via API
by means of an API
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- CCPA
- ePrivacy
Cookieless
Woopra relies on first-party cookies.
Simple Analytics is cookieless by default.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Guide, Page & Feature alerts
Email Reports
Daily, weekly, monthly
Recieve reports in weekly emails
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Curved and linear trend lines
Device Reporting
Funnel Reporting
Line up goals for simple funnel
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Segmentation
Create dynamic segments based on any combination of criteria
Filter dashboard with visitor attributes
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
See Cohort analysis
Attribution Reporting
Ecommerce Reporting
User Experience Features
Heatmaps
Session Recordings
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Available from the pro plan
Custom Reports
Change the widgets of a report
Custom Events
Via HTTP API or Javascript API
also called triggers
Annotations
Able to include links in annotations
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Simple Analytics offers knowledgable support through phone and email.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community



