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Compare Analytics Tools
Rating
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- No bots or referrer spam
- Privacy-friendly
- Simple but detailed
- Uptime monitoring
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
Cons
- Integrations
- Branding method
- Limited features
- Limited integrations
- Lower quality visuals
- Customisability
- Limited free version
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Pro | $9.99 p/m |
| Free | Free |
| Custom | On req. |
| Pro plus | $14.99 p/m |
| Pro Platinum | $19.99 p/m |
| Pro | $999+ p/m |
| Enterprise | On req. |
Free trial period
21 days
21 days
14 days
Free plan
Account Management
Trackable Items
30
1
1
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
50+
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Clicky
Woopra
Pendo
Data Freshness
15 minutes or more
Realtime
Realtime
Hourly updates
Data Retention
Unlimited and customizable
30 months
24 months
84 months
Data Sampling
Matomo doesn’t use data sampling
Woopra never uses any kind of sampling
Data Import
Import Google Analytics data, search keywords & server logs
Import raw visit data with actions and visitor properties via API
Import historical data by CSV
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Export raw daily visit data via API
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- GDPR
- CCPA
- ePrivacy
Cookieless
Matomo offers cookieless tracking.
No tracking cookies, GDPR-compliant by default
Woopra relies on first-party cookies.
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Automatically trigger emails, slack messages or update Salesforce fields
Guide, Page & Feature alerts
Email Reports
Detailed daily, weekly and monthly reports
Recieve reports in weekly emails
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Funnel Reporting
Basic funnel reporting
User Flow Reporting
With flexible Sankey chart
Combine any set of actions or attributes in Sankey charts
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Create dynamic segments based on any combination of criteria
Cohort Reports
Analyse and segment by cohort
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
See Cohort analysis
Attribution Reporting
Model comparison report
Ecommerce Reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
Available from the pro plan
Custom Reports
Flexible report design
Change the widgets of a report
Custom Events
Via HTTP API or Javascript API
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Woopra offers support by phone, email, and an extensive knowledge base.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community