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Compare Analytics Tools
Rating
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
Cons
- Specific use-case
- Limited data retention
- Limited features
- Customisability
- Limited free version
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| Pro | $999+ p/m |
| Enterprise | On req. |
Free trial period
14 days
14 days
Free plan
Free plan
Account Management
Trackable Items
Unlimited
1
Unlimited
Unlimited in Portfolio plan
User Seats
Unlimited
50+
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- Not applicable
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
Woopra
You
Pendo
Data Freshness
1 hour
Realtime
Realtime
Hourly updates
Data Retention
Unlimited on paid plans, 7 days on Free
24 months
Unlimited
84 months
Data Sampling
Woopra never uses any kind of sampling
Data Import
Import raw visit data with actions and visitor properties via API
by means of the REST API
Import historical data by CSV
Data Export
Included on Scale, otherwise uses credits
Export raw daily visit data via API
by means of the REST API
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- CCPA
- ePrivacy
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Woopra relies on first-party cookies.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Guide, Page & Feature alerts
Email Reports
Recieve reports in weekly emails
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Funnel Reporting
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Segmentation
Create dynamic segments based on any combination of criteria
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
See Cohort analysis
Attribution Reporting
Ecommerce Reporting
User Experience Features
Heatmaps
Session Recordings
Domstream
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Available from the pro plan
Custom Reports
Change the widgets of a report
Custom Events
Via HTTP API or Javascript API
Annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Woopra offers support by phone, email, and an extensive knowledge base.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community