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Compare Analytics Tools
Rating
4.5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- No bots or referrer spam
- Privacy-friendly
- Simple but detailed
- Uptime monitoring
- Easy to use
- Great tagging feature
- Attentive support team
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Limited features
- Limited integrations
- Lower quality visuals
- New version can be glitchy
- Slight learning curve for beginners
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Pro | $9.99 p/m |
| Free | Free |
| Custom | On req. |
| Pro plus | $14.99 p/m |
| Pro Platinum | $19.99 p/m |
Free trial period
Free plan
21 days
7 days
Free plan
Account Management
Trackable Items
100
1
1 per plan but option to add 1 for €5
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- United States
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Clicky
Lucky Orange
Pendo
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Hourly updates
Data Retention
Customizable up to 14 months
30 months
2 months for heatmaps & recordings and 12 for other features
84 months
Data Sampling
Explorations might use sampled data
Data Import
Import cost, offline or user/client ID data
Import historical data by CSV
Data Export
With sheets, BigQuery or API
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- CCPA
- ePrivacy
Cookieless
Google Analytics relies on first-party cookies.
No tracking cookies, GDPR-compliant by default
Lucky orange uses first-party cookies
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Guide, Page & Feature alerts
Email Reports
Recurring shared reporting
Recieve reports in weekly emails
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Funnel Reporting
Customisable funnel exploration
User Flow Reporting
Flexible Sankey chart exploration
Segmentation
Segment creation and overlap exploration
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
See Cohort analysis
Attribution Reporting
Attribution models comparison
Simple referrer graph
Ecommerce Reporting
Extensive e-commerce reports
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
A/B Testing
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Change the widgets of a report
Custom Events
25 parameters per event
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community