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Compare Analytics Tools
Rating
4.5/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- No bots or referrer spam
- Privacy-friendly
- Simple but detailed
- Uptime monitoring
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Limited features
- Limited integrations
- Lower quality visuals
- No progressive payment plan
- Ecommerce reporting can be improved
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Pro | $9.99 p/m |
| Free | Free |
| Custom | On req. |
| Pro plus | $14.99 p/m |
| Pro Platinum | $19.99 p/m |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
Free trial period
Free plan
21 days
Free plan
Free plan
Account Management
Trackable Items
100
1
10 sites or apps (free) Unlimited (Enterprise)
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- United States
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Clicky
You
Pendo
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
30 min
Hourly updates
Data Retention
Customizable up to 14 months
30 months
Up to 25 months
84 months
Data Sampling
Explorations might use sampled data
By default Piwik does not sample data
Data Import
Import cost, offline or user/client ID data
Import cost data, search keywords, user/client ID and audience data
Import historical data by CSV
Data Export
With sheets, BigQuery or API
As CSV, XML, JSON, or via an API
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- CCPA
- ePrivacy
Cookieless
Google Analytics relies on first-party cookies.
No tracking cookies, GDPR-compliant by default
Piwik features a cookieless tracking option
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Email alerts based on thresholds
Guide, Page & Feature alerts
Email Reports
Recurring shared reporting
Daily, weekly or monthly reports
Recieve reports in weekly emails
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Funnel Reporting
Customisable funnel exploration
Detailed funnel report up to 5 steps
User Flow Reporting
Flexible Sankey chart exploration
Standard, transition & reverse Sankey charts
Segmentation
Segment creation and overlap exploration
Unlimited segments
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Customer loyalty eCommerce report
See Cohort analysis
Attribution Reporting
Attribution models comparison
Multi-channel attribution with 98% accuracy
Ecommerce Reporting
Extensive e-commerce reports
Overview, order list, product, days and sessions to purchase & customer loyalty
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
GA4 does not offer recordings
A/B Testing
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
200 slots for each scope and they can't be removed
Custom Metrics
50 event-scoped metrics
Also called Calculated metrics
Custom Reports
All reports are customisable
Change the widgets of a report
Custom Events
25 parameters per event
Include category, action, and optionally name and value
Annotations
Notes feature added in 2024
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Support is available via chat and the support center.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community