Compare
Compare Analytics Tools
Rating
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- No data import
- Short free trial
- Limited features
- Limited free plan
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
30 days
30 days
Free plan
Free plan
Account Management
Trackable Items
50
1
Unlimited in Portfolio plan
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Statcounter
Pendo
You
Data Freshness
Realtime
Realtime
Hourly updates
Realtime
Data Retention
Unlimited
Unlimited*
84 months
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
Google Analytics importer
Import Google keyword data
Import historical data by CSV
Google Analytics importer
Data Export
One-click CSV export
To a spreadsheet or other third party software.
Export feedback & reports by CSV or pull data to BI tool
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
Statcounter uses cookies
Pendo uses first-party cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Important visitor alerts
Guide, Page & Feature alerts
Threshold-based alerts
Email Reports
Weekly or monthly reporting
Detailed, mobile-friendly reports
Recieve reports in weekly emails
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser, OS & screen resolution
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
Simple ordered list of pages visited
User journey visualization
Segmentation
Instant filters on any data point
Segments & cohorts
Cohort Reports
Retention Reporting
See Cohort analysis
Retention analysis (Business plan)
Attribution Reporting
Simple referral & UTM sources
Multi-touch attribution with 7 models
Ecommerce Reporting
By means of custom events
Revenue attribution
User Experience Features
Heatmaps
Session Recordings
Recordings with many filtering options
A/B Testing
User Feedback
Customizability
Custom Properties
Custom properties
Custom Metrics
Custom Reports
Change the widgets of a report
Custom dashboards
Custom Events
Can include: name, ID & value
Max 5 custom tags + values per page
Auto-captured events
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community