Compare
Compare Analytics Tools
Matomo Analytics
Free plan
Only Matomo Analytics has:
- Cookieless
- Annotations
Statcounter
Free plan
No feature only Statcounter has.
Pendo
No feature only Pendo has.
Fullstory
Free plan
No feature only Fullstory has.
Matomo Analytics
Statcounter
FullstorySummary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Integrations
- Branding method
- Limited free plan
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
- On-PremiseFree
- Cloud€19+ p/m
- FreeFree
- 100k Page Views€9+ p/m
- 250k Page Views€19+ p/m
- FullstoryFreeFree
- BusinessOn req.
- AdvancedOn req.
- EnterpriseOn req.
Free trial period
21 days
30 days
Free plan
Free plan
Account Management
Trackable Items
30
1
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Statcounter
Pendo
You
Data Freshness
15 minutes or more
Realtime
Hourly updates
Data Retention
Unlimited and customizable
Unlimited*
84 months
12 months on FullstoryFree, paid plans not published
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
Import Google keyword data
Import historical data by CSV
Browser and Server APIs, Segment and Tealium integrations
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
To a spreadsheet or other third party software.
Export feedback & reports by CSV or pull data to BI tool
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Statcounter uses cookies
Pendo uses first-party cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Important visitor alerts
Guide, Page & Feature alerts
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Detailed daily, weekly and monthly reports
Detailed, mobile-friendly reports
Recieve reports in weekly emails
Reporting
Trend Reporting
Metric trends
Device Reporting
Device type, browser, OS & screen resolution
Device breakdown
Funnel Reporting
Basic funnel reporting
Funnels and conversions
User Flow Reporting
With flexible Sankey chart
Simple ordered list of pages visited
Journey maps, page flows
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
User segments
Cohort Reports
Analyse and segment by cohort
Retention Reporting
See Cohort analysis
Advanced and Enterprise
Attribution Reporting
Model comparison report
Simple referral & UTM sources
Ecommerce Reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Click and scroll maps
Session Recordings
Record specific pages or only after activity or duration
Recordings with many filtering options
Session replay, included in FullstoryFree
A/B Testing
A/B Testing Platform (premium feature)
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys add-on
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom event and user properties
Custom Metrics
Custom calculations
Custom Reports
Flexible report design
Change the widgets of a report
Dashboards, paid plans
Custom Events
Max 5 custom tags + values per page
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Matomo AnalyticsStatcounterFullstory