Compare
Compare Analytics Tools
Rating
5/5
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Easy to use
- Great tagging feature
- Attentive support team
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- New version can be glitchy
- Slight learning curve for beginners
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
Pricing information
Starting Price
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
Free plan
7 days
14 days
30 days
Account Management
Trackable Items
1
1 per plan but option to add 1 for €5
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- United Kingdom
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Lucky Orange
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
12 months
2 months for heatmaps & recordings and 12 for other features
Unlimited
Unlimited
Data Sampling
Data Import
Import from Plausible, Fathom or Google Analytics
Data Export
Via CSV or API
via API or CSV
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- ePrivacy
- PECR
Cookieless
Heap relies on first-party cookies
Lucky orange uses first-party cookies
Pirsch Analytics does not use cookies
Alerts & Automation
Custom Alerts
Via Slack or email
Email Reports
Schedule regular emails for important charts
Daily, Weekly, Bi-weekly, Monthly
Reporting
Trend Reporting
Device Reporting
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Analyze Funnels
User Flow Reporting
Sankey chart with path comparison
Entry and exit pages
Segmentation
Quickly identify patterns in user behavior
Extensive filtering by any metric
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referrer graph
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Possible with custom events and goals
User Experience Features
Heatmaps
Session Recordings
Automatically filters relevant replays
A/B Testing
Tag-based A/B testing and segmentation
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
As part of custom events
Custom Metrics
Custom Reports
Custom Events
With additional metadata fields (key-value pairs).
Annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Email support, public Discord server
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community