Compare
Compare Analytics Tools
Rating
4/5
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Free | Free |
| Enterprise | On req. |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
Free plan
14 days
Free plan
Free plan
Account Management
Trackable Items
1
10
Unlimited
User Seats
Unlimited
Unlimited
N/A
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mixpanel
You
Cloudflare Analytics
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
6 months
Unlimited
Data Sampling
Adaptive sampling of 1-10% on all stats
Usermaven does not sample data
Data Import
Via one-off script or Ingestion API
Google Analytics importer
Data Export
Via raw data export API
via CVS or JSON files or an API
Via API or CSV
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
Cookieless
Mixpanel relies on first-party cookies
Cloudflare analytics does not use cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Threshold-based alerts
Email Reports
Same as custom alerts
Cloudflare does not feature email reports
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
AI-powered funnel analysis
User Flow Reporting
Sankey chart with selected, immediate & drop off events
User journey visualization
Segmentation
Automatically find interesting segments & receive per email
Segments & cohorts
Cohort Reports
User cohorts of users to filter reports
Based on first visit, first action, channel or custom events
Retention Reporting
Retention curves, trends & user cohort buckets
CLTV Analysis
Retention analysis (Business plan)
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Simple referrer dimensions but no UTM tags
Multi-touch attribution with 7 models
Ecommerce Reporting
Option to track purchases but no special reporting
Revenue attribution
User Experience Features
Heatmaps
Session Recordings
A/B Testing
Experiments
User Feedback
Customizability
Custom Properties
Custom properties
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom dashboards
Custom Events
Combine events into a custom event
Cloudflare does not feature event tracking
Auto-captured events
Annotations
Directly on the linechart in Insights
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community