Compare
Compare Analytics Tools
Rating
5/5
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
Pricing information
Starting Price
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
Free plan
Free plan
14 days
Free plan
Account Management
Trackable Items
1
Unlimited
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United Kingdom
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Adobe Analytics
You
Pendo
Data Freshness
Realtime
2 hours
Realtime
Hourly updates
Data Retention
12 months
25 months by default
Unlimited
84 months
Data Sampling
Some Audience Manager reports display results sampled data
Data Import
Though data sources, API or data connectors
Import historical data by CSV
Data Export
Via CSV or API
Through data feeds, a data warehouse or FTP and SFTP
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
- CCPA
- ePrivacy
Cookieless
Heap relies on first-party cookies
Adobe uses tracking cookies
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Via Slack or email
Via e-mail or SMS
Guide, Page & Feature alerts
Email Reports
Schedule regular emails for important charts
Flexible scheduled reporting
Recieve reports in weekly emails
Reporting
Trend Reporting
Device Reporting
Device types, OS, OS versions & mobile carriers
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Bar chart funnel report
User Flow Reporting
Sankey chart with path comparison
Fallout & Flow (Sankey chart) reports
Segmentation
Quickly identify patterns in user behavior
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Based on first visit, first action, channel or custom events
Retention Reporting
Retention cohort report
CLTV Analysis
See Cohort analysis
Attribution Reporting
Track UTM parameters or initial referrer sources
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Called activity map
Session Recordings
Automatically filters relevant replays
A/B Testing
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Change the widgets of a report
Custom Events
Up to 1.000 success events
Annotations
Available in Workspace
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community