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Rating

5/5

Summary

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.

Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.

Pros

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

Intuitive dashboards
Great filtering
Possibility to tag elements
Helpfull support
Automatic form tracking
User feedback surveys

Elaborate data import options
Simple Client-side & server-side tracking
Great support

Cons

Integrations
Branding method

Lack of insight for Iframe recordings
Funnels could be improved
You run into credit limit quite fast

Steep learning curve
Technical knowledge needed for implementation
Only a collection tool

Pricing information

Starting Price

On-Premise	Free
Cloud	€19+ p/m

Free	Free
Starter	€39 p/m
Growth	€129 p/m
Business	€259 p/m
Pro	€499 p/m
Enterprise	On req.

Test & Experiment Tracking	Free
Self-Hosted Pipeline	On req.
Snowplow Platform	On req.

Free trial period

21 days

14 days

Account Management

Trackable Items

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)

United Kingdom

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Mouseflow

You

Data Freshness

15 minutes or more

Realtime

Data Retention

Unlimited and customizable

12 months

Unlimited

Data Sampling

Matomo doesn’t use data sampling

Data Import

Import Google Analytics data, search keywords & server logs

through integrations

Data Export

to CSV, XML, Json or Looker Studio or via HTTP API

via CSV or to third-party tools by ID push

Compliance

GDPR
CCPA
ePrivacy

GDPR
CCPA

GDPR
CCPA
HIPAA

Cookieless

Matomo offers cookieless tracking.

Mouseflow uses first-party cookies

Alerts & Automation

Custom Alerts

Receive alerts from every report by email or SMS

Via web hook

Email Reports

Detailed daily, weekly and monthly reports

Hourly, daily, or weekly emails

Reporting

Trend Reporting

Simple visitor trend graphs

Device Reporting

Filter by device type, OS, browser & screen resolution

Funnel Reporting

Basic funnel reporting

Simple funnel report, watch recordings from converters

User Flow Reporting

With flexible Sankey chart

Segmentation

Based on visit, interaction, campaign, ecommerce, demographics & device

Segment users to filter heatmaps & recordings

Cohort Reports

Analyse and segment by cohort

Based on first visit, first action, channel or custom events

Retention Reporting

CLTV Analysis

Attribution Reporting

Model comparison report

Ecommerce Reporting

User Experience Features

Heatmaps

Filter specific pages or hide elements on the page

Click, movement, scroll, attention, live & geo heatmaps

Session Recordings

Record specific pages or only after activity or duration

Elaborate filtering & livestream options

A/B Testing

A/B Testing Platform (premium feature)

User Feedback

Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties

5-15 for each scope and can't delete them

Custom Metrics

Custom Reports

Flexible report design

Automatic form tracking

Custom Events

Custom tagging of recordings

Annotations

On any graph or via API

Support

Support description

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community