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Matomo Analytics

Free plan

Has, and not every other tool does:

  • Data Sampling
  • Data Import
  • Cookieless
  • Custom Alerts
  • Email Reports
  • Funnel Reporting
  • User Flow Reporting
  • Cohort Reports
  • Retention Reporting
  • Ecommerce Reporting
  • Heatmaps
  • Session Recordings
  • A/B Testing
  • Custom Properties
  • Custom Metrics
  • Custom Reports
  • Custom Events
  • Annotations

Heap

Free plan

Has, and not every other tool does:

  • Data Import
  • Custom Alerts
  • Email Reports
  • Funnel Reporting
  • User Flow Reporting
  • Cohort Reports
  • Retention Reporting
  • Ecommerce Reporting
  • Session Recordings
  • User Feedback
  • Custom Properties
  • Custom Metrics
  • Custom Events

Snitcher

From $49 per month

Has, and not every other tool does:

  • Email Reports
  • Custom Events

Snowplow Analytics

Free plan

Has, and not every other tool does:

  • Data Import
  • Funnel Reporting
  • Cohort Reports
  • Retention Reporting
  • Ecommerce Reporting
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Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
  • Data display
  • Flexible data visualisation
  • Engagement reporting
  • Privacy oriented
  • It is easy to implement
  • It has data science capabilities
  • Reports are easy to build
  • Interface is user-friendly
  • Great for B2B leadgen
  • Quality company insights
  • Modern user interface
  • Responsive support
  • Easy to set up
  • Elaborate data import options
  • Simple Client-side & server-side tracking
  • Great support
Cons
  • Integrations
  • Branding method
  • Tech support is quite basic
  • Difficult to share dasboards
  • Onboarding could be improved
  • Limited features
  • Pricing based on company ID's, relevant or not
  • Slight learning curve
  • Steep learning curve
  • Technical knowledge needed for implementation
  • Only a collection tool

Pricing information

Starting Price
  • On-PremiseFree
  • Cloud€19+ p/m
  • FreeFree
  • GrowthOn req.
  • ProOn req.
  • PremierOn req.
  • 0-50 company ID's$49 p/m
  • 51-100 company ID's$69 p/m
  • 101-250 company ID's$99 p/m
  • 251-500 company ID's$139 p/m
  • 501-750 company ID's$179 p/m
  • 751-1.000 company ID's$229 p/m
  • 1.001-2.000 company ID's$279 p/m
  • 2.001-3.000 company ID's$349 p/m
  • 3.001-4.000 company ID's$439 p/m
  • 4.001-5.000 company ID's$529 p/m
  • 5.000+ company ID'sOn req.
  • Test & Experiment TrackingFree
  • Self-Hosted PipelineOn req.
  • Snowplow PlatformOn req.
Free trial period
21 days
Free plan
14 days
14 days

Account Management

Trackable Items
30
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United Kingdom
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
Snitcher
You
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
12 months
12 months*
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Via CSV or API
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Matomo offers cookieless tracking.
Heap relies on first-party cookies
Sets one first-party cookie, snitcher_device_id (1 year).

Alerts & Automation

Custom Alerts
Receive alerts from every report by email or SMS
Via Slack or email
Email Reports
Detailed daily, weekly and monthly reports
Schedule regular emails for important charts

Reporting

Trend Reporting
Device Reporting
Funnel Reporting
Basic funnel reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
With flexible Sankey chart
Sankey chart with path comparison
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Quickly identify patterns in user behavior
Cohort Reports
Analyse and segment by cohort
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Model comparison report
Track UTM parameters or initial referrer sources
Ecommerce Reporting
Easy setup with eCommerce Activation Kit

User Experience Features

Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
Automatically filters relevant replays
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Track NPS score events in surveys

Customizability

Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Annotations
On any graph or via API

Support

Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Support via a contact form (answered by email), live chat and the help center.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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