Compare
Compare Analytics Tools
Rating
4/5
Summary
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
Cons
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Limited free plan
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
Pricing information
Starting Price
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
Free plan
14 days
30 days
14 days
Account Management
Trackable Items
Unlimited
Unlimited
1
User Seats
1
3 to unlimited, by plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United Kingdom
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Hotjar
Leadinfo
Statcounter
You
Data Freshness
30 minutes
Realtime
Realtime
Realtime
Data Retention
12 months
30 days
Unlimited*
Unlimited
Data Sampling
Data Import
Send user data to Hotjar to enhance analysis
Used for bulk tagging leads
Import Google keyword data
Data Export
Export recording meta data
Elaborate lead export in CSV or for Linkedin
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- HIPAA
Cookieless
Hotjar relies on first-party cookies.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Statcounter uses cookies
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Important visitor alerts
Email Reports
e.g. daily survey responses reports
Daily, weekly or monthly lead overview
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
See on which device the user was
Device type, browser, OS & screen resolution
Funnel Reporting
Discover why users drop off
User Flow Reporting
Simple ordered list of pages visited
Segmentation
Create custom filters for recordings
Filter leads by country, channel or page
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Simple referral widget
Simple referral & UTM sources
Ecommerce Reporting
User Experience Features
Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
Included from the Scale plan
Recordings with many filtering options
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Define your own labels
Custom Metrics
Custom Reports
Custom Events
Track and filter sessions & heatmaps
Define triggers to label a lead or send them to CRM
Max 5 custom tags + values per page
Annotations
Hotjar does not have annotations
Support
Support description
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community