Compare
Compare Analytics Tools
Rating
4/5
Summary
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Great for B2B leadgen
- Quality company insights
- Modern user interface
- Responsive support
- Easy to set up
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
Cons
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Limited reporting features
- Limited integrations
- Limited features
- Pricing based on company ID's, relevant or not
- Slight learning curve
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
Pricing information
Starting Price
| Clarity | Free |
| 0-50 company ID's | $49 p/m |
| 51-100 company ID's | $69 p/m |
| 101-250 company ID's | $99 p/m |
| 251-500 company ID's | $139 p/m |
| 501-750 company ID's | $179 p/m |
| 751-1.000 company ID's | $229 p/m |
| 1.001-2.000 company ID's | $279 p/m |
| 2.001-3.000 company ID's | $349 p/m |
| 3.001-4.000 company ID's | $439 p/m |
| 4.001-5.000 company ID's | $529 p/m |
| 5.000+ company ID's | On req. |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
Free plan
Free plan
14 days
14 days
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- Not applicable
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United Kingdom
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Microsoft Clarity
Snitcher
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
13 months
12 months*
Unlimited
Data Sampling
Data Import
by means of the REST API
Data Export
by means of the REST API
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Clarity uses first-party cookies
Sets one first-party cookie, snitcher_device_id (1 year).
Alerts & Automation
Custom Alerts
Email Reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
User Flow Reporting
Segmentation
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Simple referral metrics
Ecommerce Reporting
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Domstream
Filter by actions, duration, pages & device
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Annotations
Support
Support description
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Support is available via chat, email and the support center.
Support via a contact form (answered by email), live chat and the help center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community