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Rating
5/5
Summary
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • The software is open source
  • It is very customizable
  • Ecommerce reporting
  • Privacy friendly
  • The script is lightweight
  • Elaborate data import options
  • Simple Client-side & server-side tracking
  • Great support
Cons
  • Limited features
  • No audience reporting features
  • Limited reporting features
  • Technical skill required
  • Comply with data privacy regulations
  • You need a secure server
  • Steep learning curve
  • Technical knowledge needed for implementation
  • Only a collection tool

Pricing information

Starting Price
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
Test & Experiment TrackingFree
Self-Hosted PipelineOn req.
Snowplow PlatformOn req.
Free trial period
30 days
Free plan
14 days
Free plan

Account Management

Trackable Items
1-10+ depending on plan
Unlimited
Unlimited in Portfolio plan
User Seats
1-10+ depending on plan
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • Not applicable
  • United Kingdom
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
You
Pendo
Data Freshness
Realtime
Realtime
Realtime
Hourly updates
Data Retention
3-5+ years depending on plan
Unlimited
Unlimited
84 months
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
e.g. import GA data
by means of the REST API
Import historical data by CSV
Data Export
Export your data to CSV
by means of the REST API
Export feedback & reports by CSV or pull data to BI tool
Compliance
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • CCPA
  • ePrivacy
Cookieless
Plausible is cookieless by default.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Pendo uses first-party cookies

Alerts & Automation

Custom Alerts
Traffic spike notifications through Slack or email
Guide, Page & Feature alerts
Email Reports
Weekly or monthly email reporting
Recieve reports in weekly emails

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Segmentation
Use filters to segment your audience
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
See Cohort analysis
Attribution Reporting
Ecommerce Reporting
Ecommerce revenue tracking

User Experience Features

Heatmaps
Session Recordings
Domstream
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
By means of adding CSS classes
Annotations

Support

Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base