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Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Limited free plan
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
Pricing information
Starting Price
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
Free plan
Free plan
30 days
14 days
Account Management
Trackable Items
1
Unlimited
1
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- Not applicable
- European Economic Area (EEA)
- United Kingdom
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Statcounter
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
12 months
Unlimited
Unlimited*
Unlimited
Data Sampling
Data Import
by means of the REST API
Import Google keyword data
Data Export
Via CSV or API
by means of the REST API
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- HIPAA
Cookieless
Heap relies on first-party cookies
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Via Slack or email
Important visitor alerts
Email Reports
Schedule regular emails for important charts
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS & screen resolution
Funnel Reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Sankey chart with path comparison
Simple ordered list of pages visited
Segmentation
Quickly identify patterns in user behavior
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referral & UTM sources
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Session Recordings
Automatically filters relevant replays
Domstream
Recordings with many filtering options
A/B Testing
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Max 5 custom tags + values per page
Annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community