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Summary
Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
  • Comes with headline testing tool
  • Dashboards are easy to read
  • Reporting is in realtime
  • Good referral report
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
  • Elaborate data import options
  • Simple Client-side & server-side tracking
  • Great support
  • Open-source
  • Simple to understand interface
  • You own your data
  • Provacy-friendly
  • Lightweight script (2kb)
Cons
  • Mainly designed for publishers
  • Their pricing is untransparent
  • Traffic sources could be improved
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing
  • Steep learning curve
  • Technical knowledge needed for implementation
  • Only a collection tool
  • Not a great amount of features

Pricing information

Starting Price
BasicOn req.
PlusOn req.
PremiumOn req.
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
Test & Experiment TrackingFree
Self-Hosted PipelineOn req.
Snowplow PlatformOn req.
Free trial period
14 days
14 days
14 days
14 days

Account Management

Trackable Items
1
Unlimited
Unlimited
User Seats
Unlimited
3 to unlimited, by plan
Unlimited
Unlimited for all plans
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United Kingdom
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Chartbeat
Leadinfo
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
13 months
30 days
Unlimited
Unlimited
Data Sampling
Umami does not sample data
Data Import
Used for bulk tagging leads
Data Export
Elaborate lead export in CSV or for Linkedin
via API as JSON file
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Uses first-party cookies by default. Cookieless mode is optional.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Umami Analytics does not use cookies

Alerts & Automation

Custom Alerts
for Business & Enterprise plans
Email Reports
Daily, weekly or monthly lead overview

Reporting

Trend Reporting
Analyse your peak hours
Device Reporting
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Filter leads by country, channel or page
Simple filters like browser, OS, and country
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Simple referral widget
UTM & channel attribution
Ecommerce Reporting
Revenue tracking

User Experience Features

Heatmaps
Session Recordings
Included from the Scale plan
Session replays
A/B Testing
Headline A/B testing tool
User Feedback

Customizability

Custom Properties
Define your own labels
Custom Metrics
Custom Reports
Custom Events
Define triggers to label a lead or send them to CRM
Track everything from clicks to form submit
Annotations

Support

Support description
Chartbeat's support is accessible by email during regular office hours. Overall they provide extensive documentation, but their support staff is responsive and very knowledgable in case you face issues.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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Check out our knowledge base for more articles on analytics, tracking and privacy.

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