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Rating

5/5

Summary

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.

Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.

Pros

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

Comes with headline testing tool
Dashboards are easy to read
Reporting is in realtime
Good referral report

Elaborate data import options
Simple Client-side & server-side tracking
Great support

Cons

Integrations
Branding method

Mainly designed for publishers
Their pricing is untransparent
Traffic sources could be improved

Steep learning curve
Technical knowledge needed for implementation
Only a collection tool

Pricing information

Starting Price

On-Premise	Free
Cloud	€19+ p/m

Basic	On req.
Plus	On req.
Premium	On req.

Test & Experiment Tracking	Free
Self-Hosted Pipeline	On req.
Snowplow Platform	On req.

Free trial period

21 days

14 days

Account Management

Trackable Items

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)
United States

United Kingdom

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Chartbeat

You

Data Freshness

15 minutes or more

Realtime

Data Retention

Unlimited and customizable

13 months

Unlimited

Data Sampling

Matomo doesn’t use data sampling

Data Import

Import Google Analytics data, search keywords & server logs

Data Export

to CSV, XML, Json or Looker Studio or via HTTP API

Compliance

GDPR
CCPA
ePrivacy

GDPR
CCPA

GDPR
CCPA
HIPAA

Cookieless

Matomo offers cookieless tracking.

Uses first-party cookies by default. Cookieless mode is optional.

Alerts & Automation

Custom Alerts

Receive alerts from every report by email or SMS

Email Reports

Detailed daily, weekly and monthly reports

Reporting

Trend Reporting

Device Reporting

Funnel Reporting

Basic funnel reporting

User Flow Reporting

With flexible Sankey chart

Segmentation

Based on visit, interaction, campaign, ecommerce, demographics & device

Cohort Reports

Analyse and segment by cohort

Based on first visit, first action, channel or custom events

Retention Reporting

CLTV Analysis

Attribution Reporting

Model comparison report

Ecommerce Reporting

User Experience Features

Heatmaps

Filter specific pages or hide elements on the page

Session Recordings

Record specific pages or only after activity or duration

A/B Testing

A/B Testing Platform (premium feature)

Headline A/B testing tool

User Feedback

Customizability

Custom Properties

5-15 for each scope and can't delete them

Custom Metrics

Custom Reports

Flexible report design

Custom Events

Annotations

On any graph or via API

Support

Support description

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

Chartbeat's support is accessible by email during regular office hours. Overall they provide extensive documentation, but their support staff is responsive and very knowledgable in case you face issues.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community