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Compare Analytics Tools

Piwik PRO

From €35 per month

Only Piwik PRO has:

  • Heatmaps
  • Custom Properties
  • Custom Metrics
  • Custom Reports

Simple Analytics

From €15 p/m

No feature only Simple Analytics has.

Statcounter

Free plan

Only Statcounter has:

  • Session Recordings

Snowplow Analytics

Free plan

Only Snowplow Analytics has:

  • Cohort Reports
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
  • Elaborate data import options
  • Simple Client-side & server-side tracking
  • Great support
Cons
  • No progressive payment plan
  • Ecommerce reporting can be improved
  • Limited features due to cookieless
  • Not very customisable
  • No free version
  • Limited free plan
  • Steep learning curve
  • Technical knowledge needed for implementation
  • Only a collection tool

Pricing information

Starting Price
  • Core - 500k€35 p/m
  • Enterprise€366 p/m
  • Starter€15 p/m
  • Business€40 p/m
  • EnterpriseOn req.
  • FreeFree
  • 100k Page Views€9+ p/m
  • 250k Page Views€19+ p/m
  • Test & Experiment TrackingFree
  • Self-Hosted PipelineOn req.
  • Snowplow PlatformOn req.
Free trial period
Free plan
14 days
30 days
14 days

Account Management

Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
5-10+ depending on plan
1
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United Kingdom
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
Statcounter
You
Data Freshness
30 min
Realtime
Realtime
Realtime
Data Retention
Up to 25 months
Unlimited
Unlimited*
Unlimited
Data Sampling
By default Piwik does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
GA importer included
Import Google keyword data
Data Export
As CSV, XML, JSON, or via an API
As CSV or via API
To a spreadsheet or other third party software.
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • LGPD
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Piwik features a cookieless tracking option
Simple Analytics is cookieless by default.
Statcounter uses cookies

Alerts & Automation

Custom Alerts
Email alerts based on thresholds
Important visitor alerts
Email Reports
Daily, weekly or monthly reports
Daily, weekly, monthly
Detailed, mobile-friendly reports

Reporting

Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser, OS & screen resolution
Funnel Reporting
Detailed funnel report up to 5 steps
Line up goals for simple funnel
User Flow Reporting
Standard, transition & reverse Sankey charts
Simple ordered list of pages visited
Segmentation
Unlimited segments
Filter dashboard with visitor attributes
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
Customer loyalty eCommerce report
CLTV Analysis
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple referral & UTM sources
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty

User Experience Features

Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
Recordings with many filtering options
A/B Testing
User Feedback

Customizability

Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Custom Reports
Custom Events
Include category, action, and optionally name and value
Max 5 custom tags + values per page
Annotations
Add to any graph or include them in scheduled reports or alerts
Able to include links in annotations

Support

Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Simple Analytics offers knowledgable support through phone and email.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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